Apple makes more money from selling one Mac computer than HP makes from selling seven PCs, according to research done by Matt Richman, a fifteen year old high school student.
Richmond notes that last quarter Apple brought in $4.976 billion in revenue from selling 3.76 million Macs with an average price of $1,323.40. At a 28% gross margin estimated by Jefferies analyst Peter Misek, Apple makes $370.55 for every Mac sold.
HP's PC Group brought in $9.415 billion in revenue and turned $533 in profit last quarter. Their operating margin was 5.66%. Richmond notes that if HP spent 1% of their total revenue on operations then their profit margin was 6.66%; however, he used an generous 8% profit margin for his calculations.
The average selling price of a Mac increased 5.71% over the last two quarters. If we apply that growth rate to NPD’s data that says the ASP of a PC was $615 in November, then the ASP of a PC today is $650.12. Multiply that number by an 8% profit margin and HP makes $52.00 for every PC they sell.
So Apple makes more money selling one computer than HP does selling seven!
Read More [via AppleInsider]
Richmond notes that last quarter Apple brought in $4.976 billion in revenue from selling 3.76 million Macs with an average price of $1,323.40. At a 28% gross margin estimated by Jefferies analyst Peter Misek, Apple makes $370.55 for every Mac sold.
HP's PC Group brought in $9.415 billion in revenue and turned $533 in profit last quarter. Their operating margin was 5.66%. Richmond notes that if HP spent 1% of their total revenue on operations then their profit margin was 6.66%; however, he used an generous 8% profit margin for his calculations.
The average selling price of a Mac increased 5.71% over the last two quarters. If we apply that growth rate to NPD’s data that says the ASP of a PC was $615 in November, then the ASP of a PC today is $650.12. Multiply that number by an 8% profit margin and HP makes $52.00 for every PC they sell.
So Apple makes more money selling one computer than HP does selling seven!
Read More [via AppleInsider]