Sprint Says the iPhone Will Help It Keep Unlimited Data Plans

Sprint Says the iPhone Will Help It Keep Unlimited Data Plans

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Sprint says the iPhone will help it keep its unlimited plans around for longer, according to Chief Executive Dan Hesse would was interviewed by Forbes following Sprint's third-quarter earnings.

"One of the beauties of carrying the iPhone is it extends the period of time and increases the likelihood of us maintaining unlimited data longer because it uses our network so efficiently," said Hesse.

According to Hesse, the iPhone rides lightly on networks since it is good at hunting for Wi-Fi connections and notifying users when Wi-Fi is available. Apple's control over applications also lets it access the network more efficiently.

There are two main reasons why the iPhone rides lightly on networks, according to Hesse. The first is that the device is good at hunting for Wi-Fi connections and notifying users when Wi-Fi is available. That helps carriers like Sprint offload data traffic from their networks.

Since Apple makes iPhone apps meet network efficiency thresholds, iPhone apps tend to "ping" networks less often than other mobile operating systems do. Cutting down on app "noise" lets carriers operate their networks in a more productive and ultimately more profitable manner. "It's almost like a Prius," said Hesse, comparing the iPhone to Toyota's fuel-efficient car.

Sprint ended its unlimited data access for mobile broadband and hotspot services earlier this month but the company says it is would like to keep its unlimited smartphone plans as long as possible.

"Data cards are much heavier users of our network than smartphones," Hesse said. "It's still quite profitable for us to keep unlimited [data] on smartphones."

Read More [via MacRumors]


Sprint Says the iPhone Will Help It Keep Unlimited Data Plans

gringo - October 27, 2011 at 10:28pm
Too bad Steve is gone, this guy (Dan Hesse) would have sucked his dlck really well. He thinks he needs to kiss apple ass these days, and justify his bet of committing billions to buying iPhones. Hope it works for Mr. Hesse...
datumax - October 27, 2011 at 8:55pm
Too bad my bandwidth is shit. "Unlimited data" is useless at these rates. P.S. This "confirmed nationwide issue,"--or whatever they want to call this iPhone throttling--is obviously just a ploy cap our bandwidth. We should petition for a credit until they get their shit together... 1. datumax
mcf3778 - October 27, 2011 at 9:44pm
its everything sprint.... the whole network is broken... hell my phone only gets 1X data 25kbs speeds.... sprint needs to fold or file chapter 11
vix - October 28, 2011 at 12:56pm
how different are these speeds compared to being on a unlocked phone on EDGE(Tmobile)???? curious to know. thoughts?
datumax - October 28, 2011 at 1:24pm
Without looking up any stats, I would say comparable. I'm basic that opinion on my experience with the original iPhone on AT&T. The benefit you get on T-Mobile would be the ability to talk and text/data at the same time, which you cannot on Sprint. But we are expecting for Sprint to fix the issue (aren't we?), whereas your just stuck on Edge for good. I would upgrade if I were you, and consider AT&T first, then Sprint.
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