Amazon Targets Apple With New Kindle Ad [Video]

Amazon is again targeting Apple with its latest Kindle ad which emphasizes its lower price compared to the iPad.

Kindle and Kindle Fire are perfect for any getaway. The new Kindle is $79 and is the best way to read in bright sunlight. The Kindle Fire is $199 and offers instant access to the web, movies, apps, games, reading and more.


Take a look below...