Apple Poaches Prominent Chip Designer From Samsung

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Posted October 11, 2012 at 9:06pm by Shalom Levytam

Apple has hired Jim Mergard, a prominent chip designer, away from Samsung, reports the WSJ.

The gadget maker has hired Jim Mergard, a 16-year veteran of Advanced Micro Devices AMD +1.59% who was a vice president and chief engineer there before he left for Samsung. He is known for playing a leading role in the development of a high-profile AMD chip that carried the code name Brazos and was designed for low-end portable computers.

Patrick Moorhead, a former AMD executive who now leads the research firm Moor Insights & Strategy, told the Journal that Mergard has deep expertise in SoCs–systems on a chip–that combine various kinds of special-function circuitry on a single piece of silicon.

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Apple Poaches Prominent Chip Designer From Samsung

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Comments (7)

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tdtran1025 - October 12, 2012 at 6:16am

One possible scenario: IGP, less reliance on PowerVR for graphics, and higher performance/voltage ratio in SoC. The guy knows how to design SoC!

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numm - October 11, 2012 at 10:58pm

Numnut! Samsung generates hundrends of millions in revenue from Apple. If Samsung stops providing its chips, there are other sources for Apple to partner up. This is a simple explanation.

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Copperhead - October 12, 2012 at 4:35am

Well today someone told me that Apple lost 138 billion dollars in the stock market. There so many corporate stock market guys jumping from buildings killing themselves right now..... And also I'm not the one with the name ( numm ). Mr. Numm Nut - Haha LMAO

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justabrake - October 12, 2012 at 2:21pm

Keep your friends close but your enemies closer

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odedoo1 - October 11, 2012 at 10:02pm

I don't think so as much as I love my Apple devices samsung is a big company they wouldn't let him go if they would have thought that it would hurt them people like that are under constructs and they can't just leave also it takes a big team to build a chip and factories which Apple don't have, that's why they buy all the parts from other factories.

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yamadirt - October 11, 2012 at 10:17pm

Do you think apple may have just enough money to invest in a team and a factory?

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SaSh72 - October 11, 2012 at 9:16pm

Samsung watchout your going down

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