"Mobile application optimization and the viral channel on mobile is a completely new concept and unheard of a few years ago," said Jeff Freebairn, CEO of AppLytics. "As an example, developers can now add simple AppLytics and ApplyFire code to mobile games before launch. After launch the developer can buy ApplyFire viral invitations. We give the developer the power and freedom to earn their way to number one."
ApplyFire is a viral library embeddable in the code of any iPhone application -- before submission to the Apple App Store. Mobile users will see a helpful prompt message when the game starts or ends, allowing them to recommend the game or application to other iPhone friends in the user's address book. An invitation is sent via SMS or email to the iPhone friend with a direct buy link to the Apple App Store. Developers will now have the powerful AppLytics mobile analytics platform at their fingertips, enabling easy tracking and reporting of demographic metrics and performance in order to optimize and advertise their applications.
"ApplyFire empowers the time and dollars spent by developers, optimizing investments and basically cutting the mobile advertising chain," said Chantelle Tibbs of HappyAppy, Inc -- the developers of Expando. "We saw one user send 16 invitations the first hour they downloaded Expando. We also saw more than 20% of the users send invitations to friends. This is a cost-effective solution."
ApplyFire is also easy to use and is priced at $.08 per invitation. A developer can track an application and buy credits directly from the AppLytics dashboard. AppLytics offers the ability to track active usage, installs, sessions, devices types, firmware versions and several other metrics along with custom actions and settings.
Jeff Freebairn also noted that, "With our platform you can launch your application, find out what is driving its success or failure, then turn around and submit the updated application to Apple and have it as Apple's team can process it. In the old walled-garden of Verizon, AT&T and Sprint, that was impossible."