Morgan Stanley Analyst Predicts 'Multiple Refreshes Per Year' of the iPhone

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Posted November 6, 2013 at 6:04pm by Shalom Levytam

Following conversations with Apple CEO Tim Cook and CFO Peter Oppenheimer, Morgan Stanley analyst Katy Huberty believes the company is ready to deliver 'multiple refreshes per year' of the iPhone.

Huberty made the prediction in a Wednesday note to investors relayed by AppleInsider. She also suggested that services would be a more prominent profit driver for the company. With 600 million 'high-end' customer accounts, Apple has the ability to create new revenue streams. Many believe that Apple will use its new Touch ID fingerprint sensor to create a Bluetooth-based mobile payment system.

Notably, there has already been another prediction that Apple could accelerate its yearly iPhone launch cycle. Piper Jaffary analyst Gene Munster recently said that the company will launch a 'blockbuster' iPhone 6 with a larger display next summer.

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Morgan Stanley Analyst Predicts 'Multiple Refreshes Per Year' of the iPhone

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Truffol - November 8, 2013 at 3:16am

This is highly unlikely as a device needs a certain life cycle duration to render the investment worthwhile. Plus how quickly can a company churn out *quality* new devices? If a phone can't stand the test of a few months then it shouldn't be the one that you are getting.