Apple Poaches Sales Director From TAG Heuer For iWatch

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Posted July 4, 2014 at 2:38pm by Shalom Levytam

Apple has poached a sales director from TAG Heuer to help launch the iWatch, reports CNBC.

The company is planning to use the prestigious "Swiss Made" label to market the smartwatch, according to Jean-Claude Biver, the head of LVMH's watch brands. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith.

Biver says that TAG Heuer's sales director left as recently as last week, "to take a contract with Apple" in order to launch the iWatch.

Apple has tried to poach a number of employees from high-end Swiss watch makes without much success, say analysts.

The company is expected to release an iWatch later this year with recent reports predicting a 'Sports' model and a 'Designer' model of its iWatch.

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Apple Poaches Sales Director From TAG Heuer For iWatch

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ipadguy - July 6, 2014 at 9:46am

Good article can't wait to see what they do with I watch

ipadguy - July 6, 2014 at 9:41am

So now I'll comment about the actual article, I think it's cool they got this guy to help with the iwatch... Well somebody had to actually say something that wasn't infighting

ipadguy - July 6, 2014 at 9:30am

The technology we get these days is pretty cool! but the people that use it well if you had your way there would only be androids or only be Apple.... That would be really really bad

ipadguy - July 6, 2014 at 9:26am

there's a whole Lotta smart watches out there and more to come what are you guys actually arguing about?

Frugga - July 4, 2014 at 4:36pm

Yeah iWatch is the competition. Why is he so happy, unless he's getting $$$$ from this.