Jimmy Iovine on NFL Beats Ban: 'I Can't Believe I'm This Lucky'

Jimmy Iovine on NFL Beats Ban: 'I Can't Believe I'm This Lucky'

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Beats co-founder Jimmy Iovine commented on the NFL's ban of Beats headphones while on camera during a talk at University of Southern California's Global Conversation, reports BusinessInsider.

"We didn’t do anything, and now the players are going out and putting black tape on our logo," Iovine said.

"It’s like, I can’t believe I’m this lucky," he said, laughing. "I feel like sending them the tape."

49ers quarterback Colin Kaepernick was fined $10,000 by the NFL for wearing his Beats headphones on camera. He has since used a piece of tape to cover the logo on his headphones.

"What happened there, you have a tech company that’s culturally inept," Iovine said. "There’s no one at the company that said, 'If you ban these guys, you’re going to look bad to the young people, and they’re going to look like superheros even though they’re just pure capitalists — well they’re not pure capitalists, but they’re real capitalists and [they] sold that company to Apple — but you’re going to make them look like the underdog."

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Jimmy Iovine on NFL Beats Ban: 'I Can't Believe I'm This Lucky'

in broad daylight - October 19, 2014 at 10:13pm
All I can see is Apple being (rightfully) furious about Samsung and other companies ripping off its design, while conveniently looking the other way when recent acquisition Beats 'borrows' noise canceling expertise from Bose. Of course, that hypocrisy is lost on most people, meaning they couldn't care less. And yes, NFLs directives seem naive, but they're a matter of contractual agreements, not PR strategy. (You can be sure that if Bose didn't have a case, there would have been no settlement. Apple would have gone to court.)
Whatad - October 16, 2014 at 2:11pm
Why do you need to have headphones on during a press confrence anyway? Are you going to put them on to tune out reporters questions? Stupid young players...
Jo Mamma - October 16, 2014 at 2:41pm
Because Beats pays them to wear them
SteveJ - October 16, 2014 at 1:47pm
Elchepr - October 16, 2014 at 10:43am
FUCK the NFL. BOSE is for old people. The best for BOSE is aviation and not sports.
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