The Apple Watch has been awarded a prestigious 2015 iF Design Gold Award, one of only two devices to receive the award in the telecommunications category.
The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. Every year the iF attracts more than 2,000 product entries from around 37 nations, which are judged by renowned experts, with the best of them receiving an iF seal of outstanding design quality. The best of the best are awarded with an iF gold award, known as the "Design Oscar". [W]
Here's the statement from the jury that selected the winners:
"The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience. The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon."
Apple is set to start shipping the Apple Watch in April and it will likely unveil more details about the device at a special event on March 9th.
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Comments (2)
Comments are closed for this article.
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Edogg - March 4, 2015 at 5:30pm
Neither the article nor apple said it is mandatory for anyone to buy it. It's their business so of course they would advertise it. If you don't like it, then don’t buy it! Stop spreading hate and negativity. You people are the reason there's so much hate in the world.
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matrixmaniac - March 4, 2015 at 9:32am
looking at the other gold winner in the same category i wouldn't consider it a compliment to get such a iF award....