Claridge's Unveils 2016 Christmas Tree Designed By Jonathan Ive and Marc Newson [Photo]

Claridge hotel has announced the unveiling of its 2016 Christmas Tree designed by Jonathan Ive and Marc Newson in collaboration with renowned British set designer Michael Howells.

Stepping through Claridge's revolving doors brings you into an immersive festive installation that features a magical, snow-covered forest. Four-metre high light boxes glow with black and white photographic images of snow covered silver birch trees, set on a pure white floor. Against this backdrop, rise cast models of Scots pine, layered with both natural and photographed silver birch and fir trees, reaching to a canopy of natural green pine.


“There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology. Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognising our excitement about the future and things to come."
Sir Jony Ive and Marc Newson

Take a look at the installation in the photo below! If you've seen it in person, let us know what you thought in the comments...