Tim Cook on Constrained iPhone X Supply: 'We'll See What Happens' [Video]

Tim Cook on Constrained iPhone X Supply: 'We'll See What Happens' [Video]

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Apple CEO Tim Cook and SVP Angela Ahrendts talk iPhone X, artificial intelligence, politics and more in an interview with BuzzFeed. The interview took place in the beautiful new Apple Store just opened in Chicago.

At the debut of Apple's massive new Chicago store, Apple CEO Tim Cook and head of retail Angela Ahrendts gave us 11 minutes to ask them just about anything. We did.

Notably, when Tim Cook is asked about rumors that iPhone X supply will be severely constrained, he says, "We'll see what happens but we'll be working as hard as possible to make as many as possible".

Despite those alleged shortages, the company announced today that the iPhone X will be available to walk-in buyers on launch day.

Take a look at the video below!

Bigjiba - October 25, 2017 at 5:37am
There is no reason to ramp it up until they determine the demand. They are in unchartered territory. iPhone 8 sales bombed. Will the isheeps really as they say buy anything with a logo. It’s wait and see if people are willing to pay. I am willing to pay if it matches the quality so for me it’s value. Right now it’s a no with the rushed job in the iPhone x. The price doesn’t match what it offers. Bigger screen yes. There will be problems as always with a big hardware change. And who knows maybe a price drop next year ? They already mentioned a budget iPhone x. Basically the days of Apple telling customers what they want is over. Their brave talk, removing hardware and software features for their profit has pissed of loyal customers.
Raas al Ghul - October 25, 2017 at 11:34am
Those “few iPhone 8’s sold” are still probably more than most other manufacturers.
The Dude - October 24, 2017 at 11:43pm
"We'll see what happens....because either way we gonna make billions foo"...