Not to be outdone by Conde Nast, Time Inc is demonstrating a tablet version of its Sports Illustrated magazine.
"Nobody reads the magazine on the Website," says Sports Illustrated editor Terry McDonell. "That's a firehose. This is the opposite of a firehose."
MediaMemo notes that while Conde Nast aligned itself with Adobe who is working on software to create e-editions and reader software to consume them. Time Inc. is creating a more conceptual concept which is not committed to any particular platform.
You can watch the demo below...
"Nobody reads the magazine on the Website," says Sports Illustrated editor Terry McDonell. "That's a firehose. This is the opposite of a firehose."
MediaMemo notes that while Conde Nast aligned itself with Adobe who is working on software to create e-editions and reader software to consume them. Time Inc. is creating a more conceptual concept which is not committed to any particular platform.
You can watch the demo below...