BMW to Charge $80/Year Subscription Fee to Use Apple CarPlay

BMW to Charge $80/Year Subscription Fee to Use Apple CarPlay

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BMW is planning to charge an $80/year subscription fee to use Apple CarPlay in its vehicles, reports The Verge. Currently, the company charges a one time fee of $300 for the option.

At the 2018 Detroit Auto Show, Don Smith, technology product manager for BMW North America, told The Verge that the company will launch the subscription-based service next year. "This allows the customer to switch devices," said Smith. "A lot of people buy [CarPlay] and think it’s okay, but sometimes they stop using it or switch to Android."

The plan will be free for the first year of ownership on a new BMW.

Currently, BMW doesn't offer Android Auto on any vehicles but Google Assistant is going to come to new BMW models in late 2018. The company has also announced that Amazon Alexa support will be enabled later this year for more than just basic vehicle functions such as locks and lights.

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Fred Ziffle - January 18, 2018 at 4:55pm
Got it free in our new car. Tried it a few times, turned it back off. Pretty useless feature.
Hope 2 - January 18, 2018 at 6:01am
One word - Greedy!
GeneP - January 18, 2018 at 1:07am
this is ridiculous. Time to buy CarPlay supported audio separately. Damn you BMW!
Smart guy - January 18, 2018 at 12:27am
Wow, what a cash grab. It costs them nothing monthly to have this in your car. Their arguement of the consumer option of switching between car play and android auto is stupid because BMW could include both right from the start.
Mike - January 17, 2018 at 9:58pm
VW is charging in EU already for activating CarPlay 290€! But not monthly...yet
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