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Apple Trying to Lower iTunes TV Episode Pricing to $1?

Apple Trying to Lower iTunes TV Episode Pricing to $1?

Posted January 26, 2010 at 11:16am by iClarified · 3362 views
Apple is pressing US television networks to lower their prices for TV show episodes sold on iTunes, according to the FinancialTimes.

Apple believes cutting the charge to consumers will help spur demand and is an integral part of their long-term strategy for the upcoming tablet computer.

Recently, Apple has suggested to media executives that the price it charges for TV shows be halved from $1.99 to $1. The networks are reportedly resisting the move as they fear this will dent revenue from other areas.

Apple “is looking to change pricing dynamics”, a person familiar with the talks said. “That’s what they did to the music industry. The difference between the TV industry and music is this one has good economics.”

Once Apple debuts the tablet they are expected to become much more aggressive in their negotiations. “They [Apple] know how to push,” one senior media executive said. “It’s not a push, it’s a suggestion,” he added, but “it comes up in all the conversations”.

Apple has also proposed the idea of a video subscription service which would cost about $30 a month and offer the "best of television". This idea is a tough sell since existing pay television services have proven stable and lucrative during the recession.

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Apple Trying to Lower iTunes TV Episode Pricing to $1?
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Clarkeness - January 26, 2010 at 11:40am
I hope this happens pricing things lower would make me buy more and if I could pick the 10 or 15 shows I could watch for $30 and avoid paying for all the shows I never watch on normal cable it would rock!
Anonmuz - January 26, 2010 at 5:33pm
I'm all for it... but, I hope this won't lead to advertising in my iTunes.... I'd be pissed then.
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