Apple Asks Publishers to Charge $13 to $15 for Bestsellers

Apple is asking publishers to offer bestsellers on their tablet for between $13 and $15, with Apple taking a 30% cut, according to the WSJ.

Apple's business model for books, which the company has kept under tight wraps, shifts the focus away from the bargain-basement prices Amazon has made popular, according to publishers that have met directly with the company. Apple is asking publishers to set two e-book price points for hardcover best sellers: $12.99 and $14.99, with fewer titles offered at $9.99. In setting their own e-book prices, publishers would avoid the threat of heavy discounting. Apple would take a 30% cut of the book price, with publishers receiving the remaining 70%.

The book industry may prefer this model to Amazon's $9.99 bestseller fixture.


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