January 27, 2023
Apple Tops Forbes 2020 List of the World's Most Valuable Brands [Chart]

Apple Tops Forbes 2020 List of the World's Most Valuable Brands [Chart]

Posted July 28, 2020 at 2:52am by iClarified · 7277 views
Apple has topped Forbes' 2020 list of the World's Most Valuable Brands. The company's brand is reportedly worth $241.2 billion, up 17% from last year.

The top five are the same as last year: Apple, Google, Microsoft, Amazon, and Facebook. While the first four saw growth, Facebook's brand value declined 21% between fiscal 2018 and fiscal 2019.

In total, the top one hundred most valuable brands were worth $2.54 trillion, up from $2.33 trillion last year. Over half the brands were companies based in the United States, followed by ten from Germany, nine from France, six from Japan, and five from Switzerland. The tech sector accounted for twenty companies on list, followed fourteen from financial services, eleven from auto, and eight from retail.

“There’s a stickiness to brand value that’s pretty astounding when we think about it,” said Christie Nordhielm, a marketing professor at Georgetown University. “So at the same time that tech and the new brands are taking off, there is a stickiness to brand—both specific brands and corporate brands. And that ladders up to brand valuations, and sometimes that stickiness gives the false sense of security that can go badly. Just like everything we’re experiencing now, there is a lag effect.”

Hit the link below to see the full list!

Read More


Apple Tops Forbes 2020 List of the World's Most Valuable Brands [Chart]

Apple Tops Forbes 2020 List of the World's Most Valuable Brands [Chart]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where to Download iPod touch Firmware Files From
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS