In 2021, Apple protected customers from nearly $1.5 billion in potentially fraudulent transactions, and stopped over 1.6 million risky and vulnerable apps and app updates from defrauding users.
Apple’s efforts to prevent and reduce fraud on the App Store require continuous monitoring and vigilance across multiple teams. From App Review to Discovery Fraud, Apple’s ongoing commitment to protect users from fraudulent app activity demonstrates once again why independent, respected security experts have said the App Store is the safest place to find and download apps.
The release is likely an effort to fend off legislators that want to give customers the ability to install apps that Apple hasn't approved of; as well as, the ability to use alternative payment systems. The company is facing antitrust legislation in the EU, US, and elsewhere that requires Apple to let users to install apps on the iPhone without going through its App Store. This process is known as sideloading.
Apple has frequently warned of dire consequences if it were to allow users to directly install apps, despite users being able to do so on Mac and most other platforms.