October 7, 2022
Apple Ends Consulting Agreement With Former Design Chief Jony Ive [Report]

Apple Ends Consulting Agreement With Former Design Chief Jony Ive [Report]

Posted July 13, 2022 at 1:11am by iClarified · 3941 views
Apple has ended its consulting agreement with former chief of design Sir Jony Ive, reports the New York Times.

Despite Ive's official departure from Apple in 2019, the designer signed a multiyear consulting contract with the company, allegedly worth more than $100 million. This made Apple the primary client of his new design firm, LoveFrom.

That contract was up for renewal recently; however, the parties have purportedly agreed not to extend it.

In recent weeks, with the contract coming up for renewal, the parties agreed not to extend it. Some Apple executives had questioned how much the company was paying Mr. Ive and had grown frustrated after several of its designers left to join Mr. Ive’s firm. And Mr. Ive wanted the freedom to take on clients without needing Apple’s clearance, these people said.

Prior to his departure from Apple, Ive is said to have grown discontent with CEO Tim Cook's focus on operations, rather than leaps in design. Cook strenuously denied these reports, calling them 'absurd'.

Moving forward, Apple COO Jeff Williams will continue to oversee the company's design teams with Evans Hankey leading industrial design and Alan Dye leading software design. Additionally, SVP of Marketing, Greg Joswiak, has taken a central role in product choices.

Ive's firm, LoveFrom, is still working with other clients, including Airbnb and Ferrari.

More details in the full report linked below...

Read More


Apple Ends Consulting Agreement With Former Design Chief Jony Ive [Report]
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A-Non-E-Moose
A-Non-E-Moose - July 13, 2022 at 8:52pm
Isn’t Jony Ive the one that designed the Magic Mouse 2 and it’s horrendous charging port? Or the slimming of the MacBook Pro that stripped away a lot of functionality that pros want? Glad to be rid of that clown IMO. 🤡
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