The research firm suggests that Apple will adopt caution in pricing its new devices due to pressure from inflation and foreign exchange rates.
Looking to the third quarter, the iPhone 14 Pro and Pro Max are among four new models to be upgraded to the A16 (TSMC 4nm) processor. Upgrades such as initial starting memory capacity increasing to LPDDR5 6GB and 256GB, primary camera moving up to 48 million, Face ID Design changes, etc., are expected to raise starting prices. However, under pressure from rising global inflation and foreign exchange rates, Apple is expected to adopt a more cautious pricing strategy so as not to affect its sales performance.
Earlier this month, Wedbush analyst Daniel Ives predicted Apple could increase the price of its iPhone 14 Pro and iPhone 14 Pro Max by $100. However, TrendForce forecasts that Apple could opt to increase the price of all iPhone 14 models by a more modest $50. That would result in a starting price of $749 for the iPhone 14 and $1049 for the iPhone 14 Pro.
Apple is set to unveil its next generation iPhone 14 at a 'Far Out' special event on September 7th. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for the latest updates.