February 19, 2025
Netflix is Raising Its Prices

Netflix is Raising Its Prices

Posted January 21, 2025 at 10:18pm by iClarified
Netflix has announced a price increase across its plans in the United States, Canada, Portugal, and Argentina.

As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix. To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).

The change arrives alongside a strong Q4 2024 earnings report released today. Netflix reported 16% revenue growth in the quarter, reaching $10.247 billion—its highest ever. Additionally, it revealed a significant increase of 18.91 million subscribers in Q4, double the expected number.


In the U.S., Netflix currently offers three main plans: Standard with ads, Standard, and Premium. These plans are priced at $6.99/month, $15.49/month, and $22.99/month, respectively. With the new pricing, the costs will increase to $7.99, $17.99, and $24.99. Subscribers will see the updated pricing reflected on their next bill.

New Pricing (USD):
● Standard with ads: $7.99/month
● Standard: $17.99/month
● Premium: $24.99/month

In a letter to shareholders, Netflix shared a positive outlook for the upcoming year:

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We enter 2025 with strong momentum, coming off a year with record net additions (41M) and having re-accelerated growth (16% increase in revenue). Moreover, we're in a leadership position in terms of engagement (approximately two hours per paid membership per day), revenue ($39B) and profit ($10B in operating income in a market that is continuing to expand. We estimate there are now 750M+ broadband households (excluding China and Russia) and $650B+* of entertainment revenue in the markets we operate in, of which we only captured ~6% in 2024. Similarly, we believe we account for less than 10% of TV viewing in every country in which we operate, all of which suggests a long runway for growth as streaming continues to expand around the world.


Our business remains intensely competitive with many formidable competitors across traditional entertainment and big tech. We're fortunate that we don't have distractions like managing declining linear networks and, with our focus and continued investment, we have good and improving product/market fit around the world. We have to continue to improve all aspects of Netflix - more series and films our members love, a great product experience, increased sophistication in our plans and pricing strategy (including more advertising capabilities) - and grow into new areas like live programming and games. If we do that well, we believe we'll have an increasingly valuable company - for consumers, creators and shareholders.
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You can visit the company's Plans and Pricing page at the link below...

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Netflix is Raising Its Prices
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Comments (2)
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Todd_Harry
Todd_Harry - January 24, 2025 at 11:19pm
Lol because of Games
LeoNyx86
LeoNyx86 - January 21, 2025 at 10:33pm
I don’t consume television anymore. I think I would rather a quiet physical book than the junk in the digital space. Just me and nature. This nonstop consumerism is wasting the human mind. People need to learn to unplug. Uncrowd their life.
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