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Apple has shared a new Shot on iPhone 14 Pro video entitled, 'The Great Escape'.

Apple has added the $800 Audeze EL-8 Titanium Closed-Back Headphones with a fully integrated Lightning connector to its online store.

Apple has posted a new ad for the Apple TV entitled, 'The Future of Television'.

Apple is planning to hold an event in March at which the company will unveil the second generation Apple Watch and possibly a 4-inch iPhone.

Apple has shared a new ad for the first ever 15-inch MacBook Air.

Apple is rumored to have already begun work on a fifth generation Apple TV which will enter trial production this month and volume production in the first quarter of 2016.

Apple is giving former Beats subscribers a grace period for switching to Apple Music before their favorite songs and playlists will be deleted.

Apple has announced that 'Argylle,' its upcoming spy adventure film from director and producer Matthew Vaughn, will be released in theaters worldwide.

Apple has reportedly reached a preliminary agreement with UnionPay to bring Apple Pay to China.

Check out this teardown of Apple's new 70W GaN USB-C power adapter.

Apple has launched a new billboard ad campaign for the Apple TV 4.

Apple has posted a guided tour video for Apple Pay.

Apple has announced a season two renewal for 'Silo,' its world-building drama based on Hugh Howey’s New York Times bestselling trilogy of dystopian novels.

Apple's new 15-inch M2 MacBook Air is on sale for $65 off today, an even bigger discount than the first one we spotted earlier this week.

Apple is reportedly looking to find a second manufacturer for the Apple Watch.

Apple has posted five ads highlighting games and services available on the new Apple TV.

Apple has posted an official trailer for the second season of 'Foundation', its epic saga from storyteller David S. Goyer and based on Isaac Asimov’s award-winning stories.

Apple has lifted the embargo on reviews of its new 15-inch M2 MacBook Air.

Apple is in talks with U.S. banks on developing a mobile person-to-person Apple Pay service that would compete with PayPal's Venmo.

Apple has shared a preview of the opening scene from 'The Crowded Room,' its new limited series starring and executive produced by Tom Holland and created by Akiva Goldsman.

Apple has shared the season two trailer for its murder mystery comedy series, 'The Afterparty'.

The new Apple TV 4 will gain Siri support for the Apple Music app at the beginning of next year.

Check out this video of Apple SVP Eddy Cue discussing the new Apple TV with CNNMoney.

Apple will begin selling the new Apple TV 4 in its retail stores starting on October 30th.

Apple has announced a new untitled four-part documentary series from SMUGGLER Entertainment, featuring exclusive behind-the-scenes access to superstar footballer Lionel Messi.

Aqara has announced its first ever deadbolt lock, the Smart Lock U100, featuring support for fingerprints, passwords, and Apple home key.

Samsung is reportedly supplying Apple with OLED displays for the Apple Watch and has also sent the company samples for upcoming iPhone models.

Apple is partnering with American Express to expand Apple Pay to 'key global markets' starting with Canada and Australia later this year.

Apple has started taking orders for the new Apple TV on its website.

Apple has posted seven new Apple Watch ads: Dance, Kiss, Style, Play, Travel, Skate, and Move.

KGI Securities analyst Min-Chi Kuo is predicting that Apple will sell between 70-75 million iPhones, and 3.5-4 million Apple Watches during the holiday quarter.

Apple CEO Tim Cook has revealed that the company will start taking orders for the new Apple TV on Monday, October 26th with shipments beginning later in the week.

Apple has posted a film introducing its new 15-inch MacBook Air.

Apple today introduced a new 15-inch M2 MacBook Air features up to 18 hours of battery life.

Apple revealed M2 Ultra today, a new system on a chip (SoC) that delivers huge performance increases to the Mac and completes the M2 family.

Apple has shared a goodbye to Ted Lasso, its popular comedy series developed by Jason Sudeikis, Bill Lawrence, Brendan Hunt and Joe Kelly.

The Apple Magic Keyboard for 12.9-inch iPad Pro (3rd and 4th generation) is on sale today for 48% off!

Apple has posted six new ads for the Apple Watch. Check them out here!

Apple has officially launched the Apple Watch Hermès Collection, featuring the Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès.

Apple has started selling official Apple Watch lugs to be used in third-party bands that follow the company's Band Design Guidelines.

Tim Cook revealed that Apple plans to open an API for the Universal Search feature on the Apple TV.

Targus has announced the launch of a new 'Cypress Hero' backpack with Apple Find My integration.

Apple today announced that Apple Music, iTunes Movies and iBooks are now available to customers in China.

Apple has pulled the iFixit app from the App Store following the company's teardown of the new Apple TV.

A four pack of Apple AirTag trackers are on sale for an all-time low price of $79.99 today.

Meta has announced a new Quest 3 VR headset just days before Apple is expected to unveil its own mixed reality headset.

Apple has announced that “Lessons in Chemistry,” starring and executive produced by Academy Award winner Brie Larson, will premiere on October 13, 2023.

Garmin has unveiled new epix Pro Series and fenix 7 Pro Series smart watches to rival the Apple Watch Ultra.