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Apple has posted a new video highlighting the Smart HDR feature on the iPhone XS.

Apple has covered the iconic Fifth Ave Apple Store cube with an even larger tarp cube as it begins construction on the retail store.

Apple will reportedly launch the iPhone 6s and iPhone 6s Plus on September 18th, following a September 9th keynote.

AT&T is offering $200 off early iPhone upgrades to possibly help remove some iPhone 5 inventory. Additionally the carrier announced cheaper mobile share plans today.

Apple has reportedly complied with a seven day return policy in Taiwan for applications downloaded from the App Store. Google has not.

Apple has begun selling refurbished iPhone X units starting at $769 for the 64GB model.

Apple has posted a video detailing how Jeff, the robot in its film Finch (starring Tom Hanks), came to life.

Check out this video of the Conan mocking Apple's latest release of Final Cut Pro.

Apple has intensified its legal action against Samsung by filing a lawsuit against the company in South Korea.

Apple makes more money from selling one Mac computer than HP makes from selling seven PCs.

Apple has posted a new transition guide for MobileMe users switching to iCloud.

Manolution has published an incredibly detailed timeline of events and stock prices throughout the historic battle between Microsoft and Apple.

An Apple Patent unveiled yesterday reveals that the company is working on user-created widgets

The new iPad 2 Display Dock will give you the same high-tech look and feel Apple uses for their own displays. Just like the Apple Store the iPad2 Display Dock is constructed of high quality hand polished clear acrylic.

Apple has been awarded an incredible broad patent on its iPhone which could spell trouble for rival smartphone makers.

Designer Martin Hajek has created a concept that imagines what an Apple flip phone might look like.

Apple has shared its ad for the 2021 holiday season entitled, 'Saving Simon'.

Hulu has updated its iPad application to remove its subscribe link, complying with Apple's new rules

Logitech's Create blacklit keyboard case for the 9.7-inch iPad Pro is on sale for 42% off.

Apple is once again selling iPhone SE units on its clearance store.

Apple has disabled Group FaceTime following the discovery of a major bug that allows users to listen in to another person's phone via FaceTime.

Images of an unreleased iPhone X prototype in 'Jet Black' have purportedly surfaced online.

Caviar has announced a lineup of custom engraved Apple Watches that honor Russian President Vladimir Putin, Vladimir Lenin, and Peter the Great.

Cory Moll, a part-time employee at an Apple Store in San Francisco is trying to create a union to fight against unfair practices at Apple Retail.

Apple has posted a behind the scenes look at how it created the new iPad Pro ads.

Unlocked iPhones could actually be sold at Apple Stores Starting Wednesday

Apple is facing production issues with the 5.5-inch iPhone 6 which could delay the device until late 2014 or even 2015, reports KGI Securities analyst Ming-Chi Kuo.

Apple's iCloud Email service is down for a small amount of users who are unable to access their email.

Apple has confirmed a minor recall of Verizon iPad 2s after numerous reports that iPads were being called back to the company.

Apple has updated its App Store Review Guidelines to reject applications that specify the location of DUI checkpoints

The August Smart Lock app has been updated to support the Apple Watch, letting users operate the device and view its logs.

Apple has posted a new film for the Chinese New Year that was shot on the iPhone XS.

Feld & Volk claims to have gotten a hold of a 'real iPhone 6 body' and is sharing video and photos of the rear shell in silver and a new darker black.

Apple has shared a new Shot on iPhone 13 Pro video entitled, 'A Dozen Eggs'.

Sonos is planning to expand beyond the home with its first pair of high-end headphones.

Apple has just named Worms 3, a fun strategy artillery game, as its free App of the Week.

Peter Hajas the developer behind MobileNotifier is now an employee at Apple

An Apple Retail 10th anniversary poster describes in typical Apple prose what the company has learned from operating a retail chain

Multiple sources are claiming Apple has upgraded the recent MacBook Pros to SATA3 connectivity in the optical bay

Apple is reportedly testing a new Time Capsule model with Software Update caching

Apple execs are super excited about the future of iOS, according to Goldman Sachs analyst Bill Shope who just met with COO Tim Cook, retail SVP Ron Johnson, and CFO Peter Oppenheimer.

Apple has signed a cloud streaming deal with Universal Music Group, the last major label it needed to get onboard.

Eric Schmidt reveals that Google 'just' renewed their search and maps agreement with Apple.

Apple has been named the The World's Most Admired Company by Fortune for the 12th consecutive time.

Apple is reportedly experimenting with a Thunderbolt MacBook Air powered by an A5 processor.

Intel has said that it would consider making chips for rivals even if they were based on a competing architecture.

Apple has posted five new ads that showcase 'a new way to do things' on the iPad Pro.

Apple is once again selling the iPhone SE.