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The Apple TV is falling further behind its rivals and will continue to do so, according to a new report from eMarketer.

Apple's new MagSafe charger is on sale for $34 today.

Apple has placed a straight-to-series order for eight episodes of 'The Shrink Next Door' starring Will Ferrell and Paul Rudd. The company says it landed the show in a 'highly competitive situation'.

Charitybuzz is running an online auction where you can bid to have lunch with Apple CEO Tim Cook at Apple headquarters.

Chip suppliers are reporting slowed demand from non-Apple companies as rivals wait to see what new technologies the iPhone 8 will bring.

Apple has released Logic Pro X 10.4.5 with performance improvements, support for the new Mac Pro, a redesigned DeEsser 2 plug-in, and more.

Apple is purportedly working to bring Final Cut Pro, Logic Pro, and Xcode to the iPad Pro.

Amazon's Big Spring Sale continues on day 5 with deals on Blink bundles, Beats Studio Buds+, Roku TVs, Echo Spot, eero 6, and more.

Apple has jumped five positions placing fourth in Greenpeace's Guide to Greener Electronics.

Apple has updated its Apple Store app for iOS with EasyPay, Personal Pickup, and the ability to track your stuff.

Apple has released macOS Mojave 10.14.6 beta 2 to developers for testing.

Apple has reportedly told a French reseller that the new Mac Pro is coming in spring.

We will be live blogging Steve Job's iPhone 4 press conference here starting at 10am PST / 1pm EST.

Apple has expanded it support for Mobile Phone Billing to Denmark, Hong Kong, and Sweden.

Apple has posted the WWDC 2015 keynote video for viewing. The company unveiled iOS 9, OS X El Capitan, watchOS 2, Apple Pay updates, and Apple Music at the event.

Check out Apple's new 'History of Sound' TV ad.

Check out this video teasing Apple's upcoming Beats 1 live radio station.

Apple has combined the Mac, iOS, and Safari Developer program into one single membership for iOS, watchOS, and Mac OS X.

Apple's new 15-inch M3 MacBook Air is on sale for $95 off today, just days after its release.

Apple has released macOS Sierra 10.12.6 for download via the Mac App Store.

Bernstein Research analyst Toni Sacconaghi says he expects Apple to boost its stock buyback plan when it reports earnings next week.

Apple has released iOS 11.4.1 for the iPhone, iPad, and iPod touch.

Following the departure of Ron Johnson, Apple has reportedly promoted Steve Cano to the position of SVP of Retail.

Apple has just released a public beta of macOS Sierra that anyone can download.

Apple's first bond sale in Japan raises over $250 billion yen, which is the equivalent of $2 billion, according to a financial term sheet filed by the SEC.

Apple has been ranked fifth on the 2015 Fortune 500 List.

iPhone 12 Pro Max schematics have allegedly leaked, offering new details about Apple's next generation smartphone.

Showtime has officially announced a standalone service that will launch on Apple TV and iOS devices in July for $10.99 a month.

Apple has released the second public beta of macOS Mojave to testers for download.

The Space Black Stainless Steel 44mm Apple Watch with Cellular is on sale for $100 off today.

Elgato has announced that its 'Eve' wireless home sensors built for Apple HomeKit are now available to pre-order.

Take a look at how the Apple Watch would have been revealed by Steve Jobs

Apple will reportedly update the iPad Air and the iPad mini with its Touch ID fingerprint scanner later this year.

Sweetgreen's iPhone app offers the ability to log your meal's calories in Apple Health.

Apple is planning to release its new 2018 iPhones in a slew of colors including black, white, gold, gray, blue, red, and orange.

Apple is celebrating the tenth birthday of the App Store with a post sharing some of its milestones and testimonials.

Steve Jobs has posted an open letter detailing his thoughts on Flash and Apple's relationship with Adobe.

Apple has released four animated emoji sticker packs for iOS 10 beta testers.

Apple has informed developers about some upcoming App Store price and tax changes in Barbados, Malaysia, Moldova, and Uzbekistan.

Apple has posted a video introducing the new iPhone SE.

Apple is working to put a rear-facing 3D laser system on its new iPhone.

Samsung has pulled way ahead of Apple in smartphone shipments up 76% year-over-year; whereas, Apple saw an increase of 29.2% year-over-year.

Apple is offering interactive HomeKit demo stations at 46 of its retail stores worldwide.

Apple has just released a second public beta of iOS 11 to testers for download.

Apple has released a second public beta of macOS High Sierra to testers for download.

Apple is setting up a data center in China to comply with tougher Cybersecurity laws.

Facebook has quietly released a new Kit (Keep in Touch) app for the Apple Watch.

The creators of Reserve Strap have posted a video demonstrating the charging of the Apple Watch using the 6-pin accessory port.