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Apple shared three reasons why it will not build a search engine to rival Google in a court filing earlier this week.

Apple has released a funny new video and downloadable slide deck to help students convince their parents to buy them a Mac for school.

The European Commission has issued two significant decisions under the Digital Markets Act (DMA), compelling Apple to improve interoperability between its iOS ecosystem and third-party devices and developers.

Apple has released tvOS 16.4.1 for the Apple TV.

Apple announced today that it has stopped $7 billion in potentially fraudulent App Store transactions over the past four years.

Apple has released watchOS 9.3.1 for the Apple Watch.

Apple loses German antitrust appeal, facing stricter controls after Federal Court ruling on market dominance.

The iPhone 17 Pro will reportedly get a $50 price hike, but the base model's storage is set to double to 256GB, according to a new leak.

Apple has shared another ad highlighting the 'Clean Up' feature in the Photos app, available with Apple Intelligence.

Apple is preparing to enter the foldable market with not one but two devices slated for release in 2026, according to a new report.

Apple has seeded the fourth beta of watchOS 11.4 for Apple Watch to developers for testing.

Apple has seeded the fourth beta of tvOS 18.4 to developers for testing.

Apple has officially announced new 13-inch and 15-inch MacBook Air models that feature the M3 chip, up 18 hours of battery life, and faster Wi-Fi.

New videos reveal Apple's custom iPhone-based camera rig used to film real F1 races for its upcoming movie starring Brad Pitt.

Apple has announced 'Prehistoric Planet: Ice Age,' a new installment of its natural history series from executive producers Jon Favreau and Mike Gunton.

Nomad has launched a new Carbon Black edition of its rugged Rocky Point Band for Apple Watch, featuring carbon-infused FKM rubber and titanium hardware. Designed for Ultra and other models.

Apple now offers a Depth and Water Seal Test for the Apple Watch Ultra.

Apple is reportedly preparing to add a live translation feature to its AirPods, enabling real-time interpretation of in-person conversations.

Apple has released the first beta of iOS 18.6 and iPadOS 18.6 to developers for testing.

Check out these case images that allegedly show the size difference between the 'Apple Watch Pro' and the 41mm and 45mm Apple Watch Series 7/8.

Apple today announced financial results for its fiscal 2025 second quarter ended March 29, 2025.

Apple has officially released watchOS 9.4 for the Apple Watch, alongside iOS 16.4 and iPadOS 16.4.

Apple has announced that Apple Intelligence, its suite of advanced artificial intelligence and machine learning technologies, will start rolling out next month.

Apple is offering students a free pair of Beats Flex earphones with a subscription to Apple Music.

Apple today introduced the Apple Watch Series 3 featuring built-in cellular and a new barometric altimeter that measure relative elevation.

Apple has released an update to its Developer app ahead of the company's Worldwide Developers Conference taking place June 9-13.

Apple's new M4 Mac Mini is on sale for just $499 during Amazon's Big Spring Sale.

Apple has announced the winners of the second annual Apple Music Awards, recognizing the best and boldest musicians of 2020.

Apple has introduced three new 'Liquid Glass' wallpapers—Shadow, Halo, and Dusk—each offered in Light and Dark variants for both Home and Lock Screens.

Apple has announced that it will expand Apple Intelligence to more languages and regions in April.

Apple has seeded the third beta of tvOS 18.4 to developers for testing.

Apple has seeded the third beta of watchOS 11.4 for Apple Watch to developers for testing.

Apple has confirmed an outage currently affecting Apple TV+, Apple TV Channels, and the iTunes Store.

Apple has announced Apple Card, a new credit card that offers daily cash back, no fees, and enhanced privacy.

Apple has announced that it's landed 'Wild Things,' a new limited series starring Jude Law and Andrew Garfield as renowned showmen Siegfried & Roy.

Apple is planning to add support for sending texts via satellite to its next generation Apple Watch Ultra 3.

Apple's smart glasses project, code-named N50, is still in its early stages and 'isn’t close to being ready yet,' according to a new report.

Apple has secured a major film deal for an untitled UFO conspiracy thriller that brings together director Joseph Kosinski, writer Zach Baylin, and veteran producer Jerry Bruckheimer.

Sonos has named former Apple UI designer Tom Conrad as its permanent CEO. Conrad, who has served as interim CEO since January, is tasked with leading the company's turnaround.

Apple has announced 'The Last Frontier,' a new thriller starring and executive produced by Jason Clarke.

Apple's AirPods 4 with Active Noise Cancellation (ANC) are on sale for just $119 today.

Apple has announced that since 2006 customers have helped raise nearly $270 million to fund prevention, testing, and counseling services for people impacted by HIV/AIDS.

Apple's new M4 MacBook Air has just hit another all-time low of just $824.42!

Apple has unveiled a new Apple Watch Series 4 which has been redesigned with a larger display, thinner body, and new heart rate sensor that can take an ECG.

The White House has sharply criticized recent European Union fines levied against Apple and Meta Platforms, condemning the penalties issued under the Digital Markets Act (DMA).

Apple's M4 Mac Mini is on sale today for just $499, a $100 discount off its regular $599 price.

Apple is offering a free year of WSJ Digital with a new Apple Card signup.

Apple has released its WWDC 2025 playlists on Apple Music, with cover art that appears to tease the new glassy design language for iOS 26 and macOS 16.