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Apple's 13-inch M5 MacBook Air featuring 16GB of RAM and 512GB of storage has dropped to $949.99 on Amazon, coming within a dollar of its all-time low.

Loup analysts including Gene Munster are warning investors that, despite rumors, Apple's widely rumored AR/VR headset is not likely to launch any time soon.

Apple has shared a new ad for the iPhone 15 Pro entitled, 'On with the Show'.

Apple has released the first betas of iOS 26.4 and iPadOS 26.4 to developers for testing.

iFixit has posted its teardown of the new Apple Watch Series 7.

Apple has shared a teaser trailer for 'Masters of the Air', its new series from executive producers Steven Spielberg, Tom Hanks and Gary Goetzma.

Apple has released the fourth beta of macOS Sequoia 15.1 to developers for testing.

Apple may be using a stacked battery for the entire iPhone 15 lineup, according to a new rumor.

Apple releases iOS 16.7.15 and iOS 15.8.7 with security fixes for older iPhones and iPads including iPhone X, iPhone 8, iPhone 7, and more.

Apple has posted three new ads touting the security of Apple Pay.

Apple is reportedly aiming to unveiling its next generation iPhones on September 12th.

Lucid Motors has announced that Apple CarPlay is now standard on the Lucid Air.

DJI has announced the launch of a new 'Mavic 3 Classic' camera drone.

The new M5-powered Apple Vision Pro is now assembled in Vietnam, a production shift from China as Apple continues to diversify its supply chain.

Apple has released macOS Sequoia 15.2 beta 2 to developers for testing.

Apple has released the first developer beta of macOS Tahoe 26.3 for testing. Download the update now to try out the latest changes and bug fixes.

Apple has reportedly asked Foxconn to switch some production lines for the iPhone 14 to the iPhone 14 Pro.

Eve has announced the availability of its new Eve Energy Outlet with support for Matter and Thread.

Italy fines Apple €98M for abusing its market dominance, ruling that App Tracking Transparency imposes unfair 'double consent' obligations on developers.

David Pogue's new 608-page hardcover book, 'Apple: The First 50 Years,' is on sale for $34.09 on Amazon, offering a 32% discount off its regular price.

Watch Apple's film introducing the new iPhone 15 and iPhone 15 Plus.

Apple has shared a new 'Pro Power' ad for the new iPhone 15 Pro and iPhone 15 Pro Max.

Ring has launched a new Pan-Tilt indoor security camera that offers 360-degree pan coverage, color night vision, and other advanced features.

Apple has delayed some iOS 26 features in the EU, citing regulatory hurdles under the Digital Markets Act and raising privacy and security concerns.

Apple has released watchOS 26. Find release notes, check compatibility, and see what's new, including the Workout Buddy AI coach and 'Liquid Glass' design.

Apple is planning to increase the display size of all its 2024 Apple Watch models, according to a new report.

Instructions on how to force restart iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max.

Duncan Sinfield has posted another aerial video offering a close-up look at the construction on Apple Campus 2.

Apple has announced the release of iMovie 3.0, bringing new Storyboards and Magic Movie features to its video editing application for macOS, iOS, and iPadOS.

Worldwide smartphone sales grew 3.9% in the first quarter of 2016 but Apple's market share dropped to 14.8%, according to the latest Gartner report.

Apple's new 14-inch MacBook Pro with the M5 chip is now available to pre-order on Amazon. Get details on pricing, specs, and its October 22 release date.

Apple has debuted the official trailer for the second season of its musical comedy 'Schmigadoon!'.

Friend is a new wearable device that wants to be your AI companion, rather than your personal assistant.

Apple TV has ordered a new multi-part docuseries on tennis icon Andre Agassi. Directed by Chris Smith, the series explores his life and career based on his memoir.

Global pre-orders for the Apple Watch are expected to top 2.3 million units through May, according to KGI analyst Ming-Chi Kuo.

Apple CEO Tim Cook's full opening statement to the House Antitrust Subcommittee has been shared ahead of his testimony today.

Qualcomm has shared a new ad to promote Snapdragon powered PCs featuring 'I'm a Mac' actor Justin Long.

Apple's AI division faces a 'crisis of confidence' as key researchers depart for rivals like Meta and OpenAI amid Siri delays, a new report says.

Apple has announced significant updates to its Final Cut Pro app for iPad and Mac, as well as, a new Final Cut Camera app for iPhone and iPad.

Apple released tvOS 12.3 for the Apple TV today bringing an all-new Apple TV app.

Apple sales of iOS devices have reached an all-time high in urban China.

Check out these early reviews and first impressions of the new Apple TV 4K and Siri Remote.

Twelve South has announced the launch of a new 'TimePorter Wall Mount' for Apple Watch bands.

Apple is reportedly requesting price cuts from its A9 chip suppliers.

Apple has released the first developer beta of macOS Tahoe 26.5.

Apple has shared a new ad that highlights 'Action Mode' on the iPhone 14.

Check out this video comparing the screen brightness of the Apple Watch Series 6 versus the Apple Watch Series 5.

Beats has partnered with Verdy to launch a limited edition 'Vear' character that holds the new Beats Pill speaker.