Introducing iPhone 18 Pro [Video]

Apple has released two videos highlighting iPhone 18 Pro, including a nearly three-minute introduction and a 55-second feature overview focused on performance, camera upgrades, battery life, and Siri AI.

The A20 Pro chip brings expanded AI capabilities and is paired with a next-generation vapor chamber to manage heat. Apple says iPhone 18 Pro Max offers six more hours of video playback than iPhone 17 Pro Max, giving it the longest battery life of any iPhone to date.


Camera improvements include a variable aperture that can adjust depth of field and improve image quality in low-light conditions. The lineup is available in burgundy, glacier, silver, and black.

Introducing iPhone 18 Pro


iPhone 18 Pro Feature Overview