"This is another maverick move by a known disrupter," said Emma Mohr-McClune, an analyst based in Germany for Current Analysis, a research firm in Sterling, Virginia. "I dont think this is going to set a trend, but if 3 takes market share, it might."
3 has six million phone customers in total, including about 1.5 million mobile Internet customers. The companys basic mobile broadband package, called The One Plan, costs £25, or $39.50, a month and, before the announcement Tuesday, limited Internet downloads to 1 gigabyte a month. Customers over the limit had to pay 10 pence for every additional downloaded megabyte.
3 is also allowing customers to tether. Hopefully this catches on with the other mobile networks.