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Financial Times Won't Give In to In-App Subscriptions

Financial Times Won't Give In to In-App Subscriptions

Posted April 4, 2011 at 12:27pm by iClarified
The Financial Times says it won't surrender control of its customer subscriptions to Apple, according to a Reuters report.

U.S. antitrust enforcers have begun looking at Apple's policy which forces content providers to use in-app purchases to sell their subscriptions. While some publishers have gotten on board with the idea others such as the Financial Times do not want to give Apple control over their customers.

"We don't want to lose our direct relationship with our subscribers. It's at the core of our business model," Rob Grimshaw told Reuters in an interview on Monday.

"If it turns out that one or another channel doesn't mix with the way we want to do business, there's a large number of other channels available to us."

Grimshaw added, "We have a great relationship with Apple."

Recently, the New York Times launched an updated iOS app that in keeping with Apple's new subscription service terms "will make 1-click purchase available in the App Store by June 30 to ensure that readers can continue to access Times apps on Apple devices."

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Financial Times Won't Give In to In-App Subscriptions
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