Apple is reportedly reducing its shipments of iPhones and iPads by 10-15% in the fourth quarter, according to a DigiTimes report.
Apple has informed upstream suppliers of parts and components for iPhone 4S to delay part of their shipments for the fourth quarter of 2011 to the first quarter of 2012 as sales of the iPhone 4S have not been as strong as those concluded in the pre-sales period and also due to shortages in the supply of some key components, according to sources at the iPhone 4 supply chain.
The site also reports that Apple has told case and camera lens makers, as well as ODM assemblers, to reduce their shipments.
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Comments (3)
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Mimshack tee - November 9, 2011 at 7:25pm
Hmmm....is someone trying to create a scarcity, long queues and unnecessary hype?.... I just wonder....
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Tito - November 9, 2011 at 2:25pm
I think the whole Apple community was excited about the potential of a completely redesigned iPhone. Lack of which resulted in a lot of broken hearts. The initial iPhone 4S and Siri excitement is beginning to wear off.