AT&T is considering cutting the price of its monthly iPhone service package or offering a range of lower-priced plans, according to a BusinessWeek report.
One plan that could be introduced as early as late May would include limited data access at a $10 monthly reduction, the people say. The possible price cut likely reflects the back-and-forth between AT&T and Apple as they work out whether and under what terms AT&T would remain the sole U.S. iPhone carrier.
The BusinessWeek report corroborates an earlier report by TheStreet which wrote There is a "strong possibility" that AT&T will drop the entry-level price to $59 from $69, says Cote Collaborative analyst Michael Cote, an industry pricing strategist. The announcement, he said, will probably accompany the launch of the new iPhone on June 8, during Apple's World Wide Developers Conference.
Read More
One plan that could be introduced as early as late May would include limited data access at a $10 monthly reduction, the people say. The possible price cut likely reflects the back-and-forth between AT&T and Apple as they work out whether and under what terms AT&T would remain the sole U.S. iPhone carrier.
The BusinessWeek report corroborates an earlier report by TheStreet which wrote There is a "strong possibility" that AT&T will drop the entry-level price to $59 from $69, says Cote Collaborative analyst Michael Cote, an industry pricing strategist. The announcement, he said, will probably accompany the launch of the new iPhone on June 8, during Apple's World Wide Developers Conference.
Read More