December 5, 2024
Apple Enlists Pro Athletes to Test iWatch Fitness Capabilities?

Apple Enlists Pro Athletes to Test iWatch Fitness Capabilities?

Posted June 20, 2014 at 11:34pm by iClarified
Apple is enlisting professional athletes to test the fitness capabilities of its upcoming iWatch in intense training environments, reports 9to5Mac.

Apple has invited athletes from the MLB, NHL, and NBA to its Cupertino-based campus on multiple occasions over the past several weeks to brief the players on the upcoming wearable device and provide an opportunity for testing to be conducted in professional conditioning environments. Apple is said to be working with Los Angeles Lakers basketball player Kobe Bryant, Los Angeles Kings right winger Dustin Brown, and a few other star athletes, including a player from the Boston Red Sox, on the testing project.

As one would expect, the athletes signed non-disclosure agreements; however, LA Lakers superstar Kobe Bryant and his wife Vanessa were spotted on Apple's campus last month. Sources say he was there for a meeting regarding the iWatch.


Earlier today, the WSJ said that Apple's rumored device will come in multiple screen sizes and will feature over 10 sensors to track one's health and fitness. Another report from Laoyaoba claimed that the Apple iWatch is awaiting FDA approval as a medical device and can measure steps, heart rate, blood glucose, and blood pressure.

Despite its ability to monitor health and fitness, the iWatch will reportedly be positioned as a fashion accessory, according to a "source with knowledge of the device's testing with celebrity athletes". Another source said that former Yves St. Laurent CEO Paul Deneve, now an Apple VP, has been creating strategies for selling fashion products in the company's stores. SVP of Retail Angela Ahrendts is also likely involved in marketing preparations.

Yesterday, Reuters reported that the iWatch will have a display that measures 2.5-inches diagonally and is slightly rectangular. The watch face is said to protrude slightly from the band, creating an arched shape. The device will also feature wireless charging capabilities.

Mass production of the iWatch is said to start in July for an October launch. Please follow iClarified on Twitter, Facebook, or RSS for updates.


Read More


Apple Enlists Pro Athletes to Test iWatch Fitness Capabilities?
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sonoma
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS