Apple Wants Exclusive Deals for Its New Streaming Music Service From Taylor Swift, Others

Apple Wants Exclusive Deals for Its New Streaming Music Service From Taylor Swift, Others

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Apple has asked Florence and the Machine and more than a dozen other artists for exclusive deals to promote its revamped Beats Music service, reports Bloomberg.

The company’s in talks with the British group, which is set to release an album in June, about giving Apple limited streaming rights to a track, and has approached Taylor Swift and others about partnerships, according to people familiar with the matter. The idea is that exclusives will be bait for music lovers loathe to pay for subscriptions.

Apple is expected to revamp Beats Music into the Music app and relaunch it this summer. It's believed to cost $9.99/month for individuals and $14.99/month for families. Apple had hoped to offer the service for a lower price but they couldn't get music labels on board.

“Given how easy it is to obtain free streaming music on the Web, any subscription payment gateway needs to involve a differentiator to warrant a pay model like that,” said Tom Webster, vice president of strategy and marketing at Edison Research. For Apple it could be “the power of the Beats brand. That’s the x-factor.”

Apple is said to be working on an iOS 8.4 update codenamed 'Copper' that includes the music streaming service. For more details on what the Beats integration looks like, click here.

It's possible that Apple could announce or tease the service at its upcoming developer conference in June. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.

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Apple Wants Exclusive Deals for Its New Streaming Music Service From Taylor Swift, Others

Hus - April 11, 2015 at 11:35am
Why would I pay for something that is incomplete!?!? For example, apropos Taylor Swift, try to look for her current album - NOTHING, not available. You will find BS tribute bands or karaoke BS. Ditto for Amazon service. The only way currently, is either to buy the album, or individual songs, or to use a random streamer such as Iradio, pandora, iTunes Radio etc. ofcurse Torrents are free but I don't include them. I don't mind paying for a good product. But it doesn't exist at the moment. Beats has a nice interface but lacks a full CONTENT.
Anon - April 10, 2015 at 11:20pm
This music service, just like Tidal, will fail. No one is going to pay for a music service these days. Sure some might, and they week rave of the success, but by and large, it won't catch on to the general public. Sorry Apple. Better luck with the Apple Watch.
CHEDDAR MADE - April 11, 2015 at 12:37am
Wouldn't give my hopes up, who cares if you do have to pay, but what if this happens to be unlike no other somehow? Sorry dude, but it will succeed. iTunes Radio is doing great, so what can go wrong here exactly?
Odedo1 - April 12, 2015 at 2:04am
Exactly why pay If I can listen to free and excellent iTunes Radio on both my iPhone and iPad?