Tony Fadell Had Conversations With Steve Jobs About Building an Apple Car [Video]

Tony Fadell reveals that he and Steve Jobs had conversations about building a car shortly after the launch of the iPhone in an interview with Bloomberg.

Fadell, then an SVP at Apple, went on a few walks with Jobs to discuss the idea.

Jobs and Fadell, who had collaborated on the iPod and iPhone, swapped ideas about car designs on multiple occasions. "We had a couple of walks," Fadell said in an interview with Bloomberg's Emily Chang. The pair posed hypothetical questions to each other, such as: "If we were to build a car, what would we build? What would a dashboard be? And what would this be? What would seats be? How would you fuel it or power it?"


At the time, Jobs decided not to move forward with the project. The auto industry was collapsing and Apple was busy focusing on making the iPhone a huge success.

"The Detroit auto industry was almost dead," Fadell said. "It was fun to kick those ideas around."

Many years later, Apple is now widely rumored to be working on an electric and perhaps self-driving car. Recent reports say CEO Tim Cook has designated the electric car to a 'committed project', giving it a target ship date of 2019.

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You can watch the interview below...

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