Apple has dropped to fifth place in Chinese smartphone shipments, losing ground to rivals in one of its most important markets, according to a Counterpoint Research report relayed by Bloomberg.
The report found that iPhones made up 10.8% of devices sold in May, down from 12% a year ago. Chinese company Huawei increased its lead with 17.3%. Coming in second is Vivo, followed by Oppo, Xiaomi, then Apple.
Apple has suffered a several regulatory and trademark setbacks in China of late. The country even shut down Apple's iBooks Store and iTunes Movies just six months after they were launched. However, Apple has continued to invest in China putting $1 Billion in the Chinese ride-hailing service Didi Chuxing.
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The report found that iPhones made up 10.8% of devices sold in May, down from 12% a year ago. Chinese company Huawei increased its lead with 17.3%. Coming in second is Vivo, followed by Oppo, Xiaomi, then Apple.
Apple has suffered a several regulatory and trademark setbacks in China of late. The country even shut down Apple's iBooks Store and iTunes Movies just six months after they were launched. However, Apple has continued to invest in China putting $1 Billion in the Chinese ride-hailing service Didi Chuxing.
Read More