Apple Airs New iPad Pro Ad: What's a Computer? [Video]

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Posted August 2, 2016 at 1:21am by Shalom Levytam

Apple has aired a new ad for the iPad Pro asking viewers to question, "What's a Computer?"

You think you know what a computer is, but then you see this one. Meet iPad Pro.

Take a look at the ad below. What do you think? Could the iPad Pro replace your notebook? Let us know in the comments!

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Comments (16)

Comments are closed for this article.

PerpetuallyBlue - August 2, 2016 at 4:16pm

What makes you think everyone wants a surface though? Hellooo not everyone feels that need.

drigomarki - August 2, 2016 at 4:59pm

Hello, not everyone need ipad too, LOL. I believe there is a room on the market for Apple iSlab Pro device.

odedoo1 - August 2, 2016 at 7:52pm

You are absolutely right Apple is moving in the wrong way, for years people wanted an iPad running Apple operating system just like the Surface does with Windows. Apple is falling behind everywhere you look!!!

Mang Domeng - August 2, 2016 at 8:07pm

A 1024 pen pressure sensitivity of the new Surface Pro 4 failed the overpriced device. Its a turn-off for us graphic designers who is used to the accurate drawing interfaces of the Apple iPad Pro and Wacom Cintiq which has by the way 2048 levels of pen pressure sensitivity. Oh they say that Microsoft is for business yet they don't understand what are the needs of the people who do digital arts and yet they sell the Surface Pro 4 to us more expensive than the iPad Pro. If I am buying a windows laptop for graphic design, I'll buy a better one and use my Wacom instead. They forgot to improve the stylus which is the main selling point of the Surface Pro 4. Such a shame!

drigomarki - August 3, 2016 at 1:52am

Yes, that's a shame as far as graphic designers go. It is also bad marketing from Microsoft side and you should be able to get your refund. But again, for us, regular users Surface pro 1st generation is just fine. M$ Office, skype, browsing internet, torrents, usenet, CAD software, custom corporate software, simple video and audio editing, Photoshop, attaching external hard drive, DVD burners, playing games, USB memory sticks, other software compatible for PC, you name it. And all of that on first generation of surface pro. Seriously, how hard is to run OSX on ipad thing? Yes, it will be thicker, so what? I'll take in a bit over surface pro if available. Yes, you will say that some of the things are possible to run on ipad, but come on, let be more practical, ipad is not laptop or desktop replacement where surface can be. That's the issue people have. Eventually Apple will come up with that and it will be thin and slick and great but I rather have it now even if it is half of the inch thicker.

Mang Domeng - August 3, 2016 at 4:41am

If you are from the US, Modbook Pro X is available in your country, if you want a tablet that has all the functions of a full laptop computer. The insides are from the Macbook pro set on the highest spec available and the tablet interface is from Wacom which is already 2048 of pen pressure. It is a 3rd party company that converts your Macbook Pro to a more professional tablet compared to Wacom's Cintiq Companion. Wish Apple can do this but of course they don't want their products cannibalizing with each other....it is a marketing thing.

drigomarki - August 3, 2016 at 2:34pm

Yes, it will be nice if Apple makes them, it will be cheaper than modbook but of course marketing rules the world. Maybe one day we'll see this product made by Apple. I hope they doing some surveys on regular basis to see market demand. Maybe people really don't want it?

Rick - August 2, 2016 at 11:38am

When an iPad can run major apps like Nuke, Final Cut Pro, Maya, Cinema4d and Logic Pro then I'll swap one for my Mac Pro.

Kk - August 2, 2016 at 6:32am

The iPad pro's peripherals alone can't be compared to a laptop.. How can you watch movies, listen to mp3s on this device? I can't even connect my usb in the first place. And by the way, if it did connect, my movies still cant be played because you need to convert it or use itunes inorder to put it on the ipad.. Sooooo helll noooooooo this is a laptop replaceable device

Mang Domeng - August 2, 2016 at 9:32am

@Kk: What's a USB? In this era we call it it cloud storage. I can transfer, view my media and continue it in my laptop if I am sitting next to it and I can do that everywhere. Too many rants in life! Only people who understand the use of technology enjoy the true potential of every gadget.

Mang Domeng - August 2, 2016 at 6:02pm

Sir, there is a function to most apps that saves your work in the device and transmit it when you have a good connection. You can even work offline with it if you are in the plane. I use Office for iPad all the time and it is connected to the cloud. When working offline I download the file for offline use and easily updates the cloud file when I am connected to the internet. I also have Adobe Creative Cloud and I can work my designs in my iPad and continue it in my computer. I think it happened to most of us that you forgot your thumbdrive and all your work is there. That is where the cloud became handy for me. If I don't have my computer I can easily get my files to another computer or even in my smartphone. I maybe a fanboy but I understand how technology works and I don't complain about it and find ways on how to use it properly. I also own a windows PC and other non-Apple gadgets and I am enjoying all of them because I understand their use not like people who always complain if they own a device just because they bought it for fad and not knowing their use.

Mang Domeng - August 2, 2016 at 6:04pm

...That is my reaction to Steven Gerrard's comment.

gamerscul9870 - August 2, 2016 at 1:41am

The iPad Pro can be jailbroken to give Mac functions to it, but even if it actually had that, it is an example of the difference between Mac and iPad build quality. It is more than you think it is. Just because it is iOS does not mean it lacks capability.

Anon - August 2, 2016 at 1:39am

This is only a laptop replacement for very very specific people. No way an iPad replaces the average workstation laptop.

gamerscul9870 - August 2, 2016 at 1:42am

I replaced my laptop and can't tell you how worth it this was.

gamerscul9870 - August 2, 2016 at 1:38am

The iPad Pro is something I use with my MacBook Pro sometimes as a second display thanks to duet and something that I can use photoshop with thanks to drawing with the iPad Pro while using the entire app with my MacBook Pro at the same time. May be hard to explain what I'm trying to say based on that.

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