Apple is placing aggressive orders with suppliers for the new MacBook Pro ahead of the holiday season, reports DigiTimes.
Sources say the company is optimistic about sales in the fourth quarter despite complaints from professional users who believe the notebook doesn't meet their needs. Apple temporarily lowered its prices on USB-C adapters, cables, and peripherals to appease upset customers.
The sources pointed out that Apple was not initially very aggressive about placing new MacBook Pro orders and was also said to have delayed the product' shipment schedule by a quarter due to low yield rates for some components including hinges, battery and keyboard. However, Apple has started turning aggressive after the launch in October.
Shipments could reach 15 million units in 2016 and stay at that level in 2017.
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:D - November 8, 2016 at 4:50pm
It's because they've probably learned from the iPhone 7 Plus that they need to have stock so people can actually buy the product they want. I still haven't gotten the 7 Plus yet because they're out of stock EVERYWHERE
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