March 30, 2023
Apple Product Delays Have Doubled Under Tim Cook [WSJ]

Apple Product Delays Have Doubled Under Tim Cook [WSJ]

Posted January 5, 2018 at 4:20pm by iClarified · 9500 views
Apple product delays have over doubled since Tim Cook became CEO of the company, reports the Wall Street Journal. Notably, prior to taking on the role of CEO, Cook was chief operating officer and responsible for ensuring that products shipped on time.

Of the three major new products since Mr. Cook became chief executive in 2011, both AirPods earbuds in 2016 and last year’s HomePod speaker missed Apple’s publicly projected shipping dates. The Apple Watch, promised for early 2015, arrived late that April with lengthy wait times for delivery. Apple also was delayed in supplying the Apple Pencil and Smart Keyboard, two critical accessories for its iPad Pro.

These delays have resulted in a much longer wait time between Apple's announcing a product and shipping it. Over the past six years the average wait time has been 23 days, that's over double the 11 day average when Steve Jobs was CEO.

Delays are harmful to the company in several ways. They give rivals time to react, disappoint customers, and cost sales. Last year Apple nearly missing the entire Christmas shopping season with the launch of its wireless AirPods and this year it failed to launch the new HomePod in time for the holidays, after announcing it in June.

Matt Sargent, an executive at research based consultancy Magid, believes that the HomePod delay was 'a huge opening' for Amazon and Google to increase sales to loyal iPhone and iPad customers. Apple seems "to be losing step, and that’s a big strategic concern with how they’re positioning the brand," he said.

How do you feel Apple has been performing of late? Let us know in the comments!

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Apple Product Delays Have Doubled Under Tim Cook [WSJ]
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DianaN - January 6, 2018 at 7:55am
Terrible! No creativity at all! Bring Scott Forstall back! Bring the headphone jack back too! And while you're at it, bring all the ports back to the Mac, so we don't have those horrible white things hanging from our computers!
drigo marki
drigo marki - January 6, 2018 at 2:31am
Oh, this news is so gay.
Damien Wayans
Damien Wayans - January 5, 2018 at 5:18pm
The apple watch was released in APRIL. 4th month out of 12. to me that is Early 2015. Everyone knows good thinigs come to those who wait, Model S, Model X, Model 3, Apple Homepod, Tesla Pickup truck
Justabrake - January 5, 2018 at 5:17pm
So have the prices doubled
. - January 5, 2018 at 4:29pm
Better late than never. I always wait for price drops anyway.
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