Samsung to Unveil Folding Smartphone This Year [Video]

Samsung to Unveil Folding Smartphone This Year [Video]

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Samsung will unveil a foldable smartphone this year, DJ Koh, CEO of the company's mobile division, told CNBC.

DJ Koh said that "it's time to deliver" on a foldable device after consumer surveys carried out by Samsung showed that there is a market for that kind of handset.

"You can use most of the uses ... on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?," Koh said. "So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) 'wow, this is the reason Samsung made it'."

Koh hinted that Samsung could unveil the device at the Samsung Developer Conference in November but didn't offer any details on when it might be released.

Samsung purportedly showed off a foldable smartphone in a private meeting with select clients at CES this year. The device allegedly has a 7.3-inch foldable display panel.

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ipadguy - September 8, 2018 at 6:42pm
For your old commercial and we still didn’t get it getting to five years come on Samsung supposedly will get one soon? If your going to advertise it please do it sometime before over half a decade!
ipadguy - September 8, 2018 at 6:43pm
Oops 4yr old
Tech Jedi - September 5, 2018 at 1:37am
Omg! What is she? A tech hoe! Lame commercial.
joshWUa - September 4, 2018 at 7:26pm
This comercial was so old it made me laugh back then. Let’s see how long will those screens last though.
joeyxxx - September 4, 2018 at 4:43pm
What a terrible commercial