Apple may be poised to unveil a new mobile advertising system named iAd on April 7th, according to MediaPost.
Even as the buzz builds toward the April 3rd ship date of the iPad, Apple is preparing to announce its "next big thing" -- a new personalized, mobile advertising system that could well be called the "iAd" -- Online Media Daily has learned. The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as "revolutionary" and "our next big thing" by Apple chief Steve Jobs, according to executives familiar with the plan.
The system is believed to be based on Quattro Wireless, the mobile advertising company Apple purchased back in January.
It's been reported that Steve Jobs intends to overhaul mobile advertising in the same way Apple revolutionized music players and phones.
Read More [via Lewis]
Even as the buzz builds toward the April 3rd ship date of the iPad, Apple is preparing to announce its "next big thing" -- a new personalized, mobile advertising system that could well be called the "iAd" -- Online Media Daily has learned. The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as "revolutionary" and "our next big thing" by Apple chief Steve Jobs, according to executives familiar with the plan.
The system is believed to be based on Quattro Wireless, the mobile advertising company Apple purchased back in January.
It's been reported that Steve Jobs intends to overhaul mobile advertising in the same way Apple revolutionized music players and phones.
Read More [via Lewis]