LG Electronics is coming for Samsung's The Frame. Ahead of CES 2026, the company unveiled the LG Gallery TV, a new lifestyle screen designed to pass as digital art. It enters a crowded field that now includes budget-friendly options like the Hisense CanvasTV and TCL's NXTVISION lineup.
Available in 55- and 65-inch sizes, the TV uses a flush-mount design and magnetic frames to mimic a physical canvas. To sell the effect, LG applied a specialized matte finish to the screen that kills reflections and glare—a feature developed with input from museum curators. It also adjusts brightness and color temperature on the fly, matching the ambient light in the room so the artwork doesn't look like a glowing monitor.
On the technical side, the display is powered by LG's MiniLED technology and an α (Alpha) 7 AI Processor, rather than the standard LED panels often found in this category. It supports 4K video and features virtual 9.1.2 surround sound, along with onboard storage for keeping personal photos or art collections locally on the device.
Content is handled by the LG Gallery+ service, which offers access to more than 4,500 rotating works ranging from classic paintings to animations. The platform also includes generative AI tools for creating custom images and supports background music streaming via Bluetooth.
LG will showcase the Gallery TV in person at CES in Las Vegas next week. The announcement kicks off the trade show news cycle early, following Samsung's reveal of its 2026 audio lineup.