Innovative App for Those with No Time for Fitness

POSCITECH has announced the release of Fitaide Lite, the free version of Fitaide, for the iPhone or iPod touch. The Lite version retains the core features of Fitaide, but can be run for a maximum of 30 minutes per session. Its unique 3D Intensity Meter automatically tracks exercise intensity and calorie burn as a person moves, for any activity they do on their feet. It also measures the fitness levels at the end of each session and accurately estimates distance, steps and speed by capturing the natural variation in user's stride length.

There is growing recognition that fitness is not just about spending time at the gym - people can actually get as much benefit from daily activities such as playing with their kids at the beach or dancing in the evening to a favourite track. Fitaide helps by enabling users to discover high energy activities they can integrate into their lifestyles, leading to a sustainable change in their overall activity level. It also helps users lift their intensity to make the most of the time they are active. And by measuring their fitness level at the end of every session, Fitaide detects if the extra effort is leading to an improvement in fitness levels.

"Our aim in developing Fitaide was to put technology previously available in advanced fitness centers into the hands of people who could actually benefit from it" says Siva Raj, CEO of POSCITECH. "Fitaide brings together the benefits of a heart rate monitor, an activity sensor and a pedometer - at a fraction of the cost and with an interface that is intuitive and incredibly easy to use. Fitaide Lite brings the full benefits of this technology to help those who have a limited time for fitness each day".


To celebrate the launch of the Lite version and to demonstrate the versatility of the application, POSCITECH also announced that $150 worth of iTunes gift certificates would be up for grabs this weekend for anyone who uses either version of the application to broadcast the maximum number of distinct activities within one day over Twitter! Contest is open to iTunes users in the US & UK only.

Main Features:
* 3D Intensity Meter
Technology available in fitness centers is now on the iPhone / iPod touch to display exercise intensity / training zone and calorie burn as a person moves

* Versatile
Accurate for any activity on the feet - walking, running or dancing, playing sports like tennis or basketball, or just to measure how active a person is during the day

* Fitness Testing
Captures heart rate at the end of each session to estimate VO2Max, gold standard measure of fitness


* Distance Tracking
Accounts for the natural variation in stride length to accurately measure distance, speed and number of steps taken

* Incredible Value
Gives the benefit of an activity sensor, a heart rate monitor and a pedometer - at a fraction of the cost.

* Perfect Complement to Fitness Plans
For people on a program like Couch to 5K, Fitaide can help capture real improvements in fitness as the person executes their plan

* Rich Charting & Tracking
Enables in-depth review of exercise intensity changes during a session and progress versus goals over time

* Share Sessions
Activity summary can be broadcast to other users and posted on Twitter

* Use Anywhere
Works well with the device in the pocket or strapped to the body - indoors and outdoors. For maximum accuracy, strap to arm, torso or waist.

Pricing and Availability:
Fitaide Lite 1.0 is free and available exclusively through the App Store in the Healthcare & Fitness category.


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