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Apple has reportedly been in talks with suppliers of next generation lidar sensors for self-driving cars.

Apple buys a new company every two to three weeks, according to CEO Tim Cook.

Apple is losing three members of its famed Industrial Design Team.

Toshiba Memory is preparing to buy back shares from Apple, Dell, Kingston, and Seagate for over $4 billion under a new refinancing plan.

Apple has released macOS Mojave 10.14.6 beta 1 to developers for testing.

The Apple Watch Series 4 is on sale for up to $70 off today.

Apple Music has surpassed Spotify in paid U.S. subscribers for the first time.

Apple's App Store, Mac App Store, iTunes Store, and Books Store are currently experiencing an outage.

Apple has posted a look at the storytellers behind its upcoming original video subscription service dubbed 'Apple TV+'.

Check out this video of the Apple Watch Series 4 being dipped in 24 karat gold.

Apple may be planning to expand on the ability of an Apple Watch to unlock your Mac.

Google has shared a new ad for its Pixel 3a that touts Google Maps over Apple Maps on the iPhone.

Apple has released iOS 12.3 beta 3 to developers for testing.

Apple has officially added all iPad 2 models to its list of vintage and obsolete products.

Apple has announced that its Carnegie Library retail store in Washington, D.C. will open on May 11, 2019 at 10:00am.

The New York Times has published a list of the first original shows likely to debut with the launch of Apple's upcoming video service.

The Apple iPhone XR Smart Battery Case is on sale for $102 today, its lowest price ever.

Apple has seeded tvOS 12.4 beta to developers for testing.

The Apple Watch Series 4's screen has been named a 'Display of the Year' by The Society for Information Display (SID).

Apple has over 1000 engineers working to develop a modem chip which will be used in future generation iPhones.

An 18-year-old New York teen is suing Apple for $1 billion, alleging the company used facial recognition technology to wrongly identify him as a thief.

Apple has posted a new ad entitled, 'Behind the Music. Behind the Mac'.

Apple has seeded tvOS 12.3 beta 2 and watchOS 5.2.1 beta 2 to developers for testing.

Apple has released macOS Mojave 10.14.5 beta 5 to developers for testing.

Apple is shutting down its Texture magazine subscription app following the launch of Apple News+.

Sonos has announced that its now possible to control streaming of Apple Music on Sonos devices using Alexa.

Apple has made its new Apple TV app available in the first betas of iOS 12.3 and tvOS 12.3.

New drone footage of Apple Park has revealed a giant rainbow colored stage in the middle of the ring.

Apple is purportedly planning to launch two new models of its popular AirPods by the end of this year or early next year.

Apple announced an upcoming games subscription service today called 'Apple Arcade'.

Apple has started prioritizing MacBook keyboard repairs in an effort to stem the frustration of users suffering with sticky keys and other keyboard malfunctions.

Over 200,000 people signed up to the new Apple News+ subscription service in the first 48 hours after its launch.

Apple is planning to charge a fee for access to its original video content, according to a new report.

Apple has updated its Events app for the Apple TV ahead of a special event on March 25th.

Apple has posted a new Privacy on iPhone ad entitled, 'Inside Joke'.

Apple has posted a new ad touting the battery life of the iPhone XR.

Apple held talks with Intel about acquiring parts of its smartphone modem chip business.

Apple has updated the MacBook Air with a brighter display via the macOS 10.14.4 software update.

Apple's iPhone XS Smart Battery Case is on sale for $24 off today.

Foxconn is working on the development of micro LED technology in order to win display orders from Apple.

Apple has released macOS Mojave 10.14.5 beta 4 to developers for testing.

Apple is reportedly planning to launch a third generation of its popular AirPods by the end of the year.

Laptop Mag has announced its customer service and tech support ratings for 2019.

Apple and The City of San Diego have announced that the company plans to increase its employment in the city by 20%.

Toyota has announced that its new 2020 Prius Prime will come with Apple CarPlay support as standard.

Apple introduced Apple News+ today, its premium news subscription service that gives users access to over 300 magazines, newspapers, and publications.

Apple has released iOS 12.3 beta 2 to developers for testing.

Apple has posted a new trade-in ad urging customers to 'do one last great thing with your iPhone'.