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The rumored OLED Touch Bar on the upcoming MacBook Pro may be called the 'Magic Toolbar'.

Apple has shared a recap of the first day of its 2021 Worldwide Developers Conference.

Discover today announced that on September 16, cardmembers will be able to add their Discover cards to Apple Pay.

Apple has stopped signing iOS 13.1.1 preventing users from being able to downgrade or restore to that firmware version.

Apple has drastically scaled back its car plans resulting in hundreds of job cuts and a new direction for the project that doesn't involve building an actual vehicle.

If you missed Apple's keynote this morning you can watch a video of the event here.

Twitter is reportedly developing a Periscope app for the new Apple TV.

Apple is ramping up its hiring of artificial intelligence experts and recruiting from PhD programs.

Designer Martin Hajek has created new Apple TV concept featuring a color touchscreen remote and a UI by Andrew Ambrosino.

Apple is reportedly planning to make next year's iPhone 7 even thinner.

Improv Everywhere recently turned a glass New York City elevator into a fake Apple Store complete with fake employees and customers waiting in line for the iPhone X.

Apple has announced a major update to GarageBand which brings a new sound library, class beat sequencer, and iPhone X support.

Apple is planning to update Siri to work better with third party calling and messaging apps later this year.

Apple has won an 'intense bidding war' for a new 'spy movie with romance' starring Idris Elba.

Apple has released iOS 11.1 featuring over 70 new emoji and various bug fixes and improvements.

It appears that Apple may have acquired real-time motion capture company Faceshift.

Apple has released iOS 13.1.2 for the iPhone, iPad, and iPod touch.

Apple has shared a new video that offers a closer look at the upcoming thriller series 'The Tale of Lisey's Story'.

Apple has begun decorating the Howard Gilman Opera House at the Brooklyn Academy of Music ahead of its special event on October 30th.

A new Russian regulatory filing in the Eurasian Economic Commission database reveals that Apple plans to launch three new desktop Macs and one new MacBook.

Following the launch of pre-orders for the iPhone X this morning, Apple has issued a statement declaring customer demand 'off the charts'.

Eric Sirkin, a former senior director at Apple, says the company is entering Israel because it's afraid of losing its innovative edge following the death of Steve Jobs.

Apple has just released iOS 13.1.1 for the iPhone, iPad, and iPod touch.

Apple has released iOS 12.1 beta 5 to developers for testing.

Apple has hired former Channel 4 chief creative officer Jay Hunt.

Check out this new concept that imagines all of Apple's devices with the iPhone X notch including the MacBook, iMac, iPad, and Apple Watch.

Apple has released iOS 12.4.2 for the iPhone 5s, iPhone 6, iPhone 6 Plus, iPad Air, iPad mini 2, iPad mini 3, and the iPod touch 6G.

Apple has updated the GarageBand app with Dark Mode support, a new share sheet, the ability to access external hard drives, and more.

After enduring a daily media assault for two weeks, Apple's apology to Chinese customers over perceived issues with its warranty policies, earned back the favor of the country's media outlets.

Singer Sam Smith has announced a new short film coming exclusively to Apple Music entitled, 'On The Record'.

The Apple Music app for Android has been updated with Chromecast support, Dark Mode, access to live radio stations, and more.

Apple has expanded its Universal Search function on the Apple TV.

Apple has released iOS 13.1 for the iPhone and iPod touch.

Apple's iWatch will reportedly be launching this Fall in multiple models and will feature more than 10 sensors to track health and fitness

Apple has seeded watchOS 4.1 beta 4 to developers for testing.

Apple has reportedly decided to scale up its efforts in India and triple its exclusive reseller stores to around 200 by 2015.

Apple has updated its forthcoming bagel emoji with a tastier look after some users complained the emoji was unappetizing.

Apple has released iOS 12.1 beta 4 to developers for testing.

Apple's new self checkout initiative is 'working out', according to sources familiar with Apple's retail operation.

Apple has seeded tvOS 14 beta 4 to developers for testing.

Apple's highly anticipated iMac Pro and Mac Pro may not arrive until next year.

Apple has released iOS 11.1 beta 3 to developers for testing.

Apple's Beats Solo Pro wireless headphones are on sale for 54% off today.

Apple has confirmed an ongoing issue that has been affecting iCloud Mail since this morning.

Check out this unboxing video of the new ceramic Apple Watch Edition smartwatch.

Catalyst has unveiled the world's first waterproof case for the Apple Watch, designed to meet or exceed IP68 standards for waterproof protection and MIL SPEC standards for drop protection.

Check out this video of the Apple Watch Series 2 ejecting water from its speaker in slow motion.

American Express has announced that it's the first major company to bring Apple Pay support to corporate credit cards.