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Apple CEO Tim Cook and SVP Eddy Cue were spotted at the Allen & Co conference in Sun Valley, Idaho today.

Deutsche Bank is out with a new note warning investors that expectations for another iPhone supercycle are far too high.

Apple has posted a guide to help you when upgrading your iPhone to the 2.0 firmware

Apple has updated Compressor for macOS with new notifications, embedded audio descriptions, and stability improvements.

Reportedly there are already 10 people in line for the Apple 3G iPhone a week ahead of its release!

Clayton Morris of Fox News reports that Apple will unveil at least two new native iOS apps today.

Apple has released Mac OS X 10.5.4 Update for installation via Software Update

Apple's Beats Flex Wireless Earbuds are on sale for just $39 today, their lowest price ever.

Apple has aired a new 'Powerful' ad for the iPhone 5s.

A shipping company employee that does safety inspections on large cargo shipments claims there has been a 'huge influx' of iPhones with Touch ID on the back.

Apple takes a jab at Samsung with its new Earth Day ad that reads 'There are some ideas we want every company to copy'.

Apple has sent an email to developers informing them of several recent changes that may impact the content rating of their apps.

Apple has released a firmware update for the AirPort Extreme and Time Capsule Base Stations that addresses the Heartbleed security vulnerability.

China Mobile says they have cleared the biggest hurdle in talks to carry the Apple 3G iPhone

The New York Times recently compared the iPhone 5s to the Galaxy S5 and determined that it beat the Galaxy S5 by 'just about every major measure you'll care about'.

Apple's next generation iPhone could feature an HD FaceTime camera, according to KGI analyst Mingchi Kuo.

TikTok has signed a deal to divest its U.S. operations to a new joint venture led by Oracle and Silver Lake, officially avoiding a nationwide ban.

Apple has posted a new ad for the iPhone XR entitled, 'Color Flood'.

Apple has begun selling refurbished iPad minis with Retina display starting at $339.

Apple Original Films and Sony Pictures have released the first official trailer for 'Fly Me to the Moon,' starring Scarlett Johansson and Channing Tatum.

Apple has seeded developers with a new build of OS X Mavericks 10.9.3 for testing.

MarketWatch reports that an Apple device compatible with China Unicom's mobile network has received a network access license from China's Telecommunication Equipment Certification Center.

Leaked high resolution images of a taller iPhone casing reportedly match up to a prototype being tested internally at Apple.

NBC has updated its app with Single Sign-on support, improved in-app search, a new series, and more.

Check out these renders that allegedly reveal the design of the new iPad mini 6.

Apple has released an update to FaceTime for Mac which resolves connection issues for Snow Leopard users.

Apple has released an update to Xcode for Mac bringing improved reliability and several bug fixes.

Google has officially announced the launch of a 'Find My Device' network that operates similar to Apple's Find My network.

Apple has seeded developers with a new build of OS X Mavericks 10.9.3 for testing.

Apple is trying to put an end to unlocking by requiring that all new handsets be activated at time of purchase.

Cloakware announced availability of the company's software security solutions to the Apple developer community.

Facebook is working on a smartwatch that will rival the Apple Watch, according to a new report.

Apple has seeded another new build of OS X Mavericks 10.9.3 to developers for testing. The build number is 13D33.

Virgin Mobile USA has announced that its teaming up with Apple to offer nothing but the iPhone.

Apple has filed a patent detailing the use of signals from an accelerometer embedded inside an earbud to detect a user's voice activity.

Apple is planning to use 'G/F2' thin-film touch technology in its rumored 7.85-inch iPad, according to DigiTimes.

Apple may be filming a commercial for the 3G-capable iPhone inside and around the 5th Avenue store.

A list of the iPhones compatible with iOS 15.

A list of the iPads compatible with iPadOS 15.

Apple has released Keynote 6.2 for Mac bringing various new features and improvements.

Apple has released Numbers 3.2 for Mac bringing a slew of additional features including new printing options, custom data formats, custom table styles, and more.

Apple has released Pages 5.2 for Mac featuring a new view only setting, better placement of inserted and pasted objects, new Arabic and Hebrew templates, and much more.

Apple suppliers are expected to significantly raise their shipments of MacBooks in June, reaching a peak in July, coinciding with the announcement of a new generation notebook.

Apple has announced that it will release Q2 FY14 earnings on April 23, 2014.

Apple's internal codename for the new iOS 6 firmware is 'Sundance', according to a new report.

AllThingsD's John Paczkowski has independently confirmed that Apple indeed will replace Google Maps with its own Maps application in iOS 6.

Another old internal Apple video has been unearthed. This one, entitled 'Blue Busters', features Steve Jobs dressed as a ghostbuster.

Amazon has announced a press event next week to reportedly unveil its new set-top box that will compete with the Apple TV.