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Apple today announced that Bertrand Serlet, Apple's senior vice president of Mac Software Engineering, will be leaving the company.

Best Buy will reportedly match Apple's Back to School special by giving a $100 Best Buy Gift Card to eligible customers.

Apple has announced to developers that business customers will soon be able to buy their apps in volume.

Apple is adding Taiwan-based IC design houses to its supply chain for the iPad 3 as it adjusts the tablet's cost structure to compete against the numerous rivals launching this year.

Apple is increasing orders for the iPad 2 and plans to ship 12-14 million during the peak third quarter

Apple has posted a new iPad 2 ad entitled, "We'll Always".

Apple has just released iOS 4.3.5 for the iPhone, iPad, and iPod touch.

Apple may have purchased iCloud.com from Xcerion for $4.5 million

Apple has announced that it will hold its Q3 conference call on July 19th.

Apple says an update to Final Cut Pro X is coming this summer on a new page dedicated to answering common questions about the software.

Apple has finally launched their Back to School promotion offering a $100 gift card for the Mac App Store, App Store, iTunes Store, or iBookstore to students who buy a Mac.

Apple is reportedly putting all new hardware releases on hold until Mac OS X Lion is finished.

Apple has released Xcode 4.1 GM Seed to developers. This release can finally be used to submit applications to the App Store for iOS and Mac OS X.

Apple has sent an email to developers asking them to submit their applications for Mac OS X Lion.

Apple is reportedly planning to use their massive unopened data center in North Carolina to run Nuance voice recognition technology.

To celebrate Apple's 35th anniversary, NetworkWorld has published a list of its favorite Apple based April Fools' Day jokes over the years.

An Apple Retail 10th anniversary poster describes in typical Apple prose what the company has learned from operating a retail chain

Apple has issued a Thunderbolt Firmware Update for devices that feature the new high speed port.

Apple may initially offer its cloud music service free but it plans to eventually charge for the service

Apple today announced to developers that the App Store has expanded to 33 new countries.

Apple is reportedly testing a new Time Capsule model with Software Update caching

Photos claiming to be of a white iPod touch front panel have surfaced online

Apple has updated its keyboard with new icons for Mission Control and Launchpad

Apple's billion dollar North Carolina data center is now visible from Google Earth following the company's iCloud announcement.

Apple may offer some iCloud services free for users who make the upgrade to Mac OS X Lion

Apple has reportedly stepped up its negotiation efforts to convince Hollywood film studios to license movies for its upcoming iCloud service.

Apple is reportedly planning to integrate Twitter functionality into iOS 5

Apple may be planning to overhaul its retail operations to make use of the iPad 2

Apple has reportedly signed a second label to its cloud music service which is expected to debut next month.

Unlocked iPhones could actually be sold at Apple Stores Starting Wednesday

AllThingsD is firmly stating that the iPhone 5 will launch in October and not September as previously predicted.

Apple will reportedly begin offering over-the-air firmware updates after the release of iOS 5.0

Apple is developing a media streaming engine for iOS, Mac OS X, and Windows

Apple today introduced iPad 2, the next generation of its tablet device.

Apple may have hired the audio genius behind Lucasfilm's THX sound to run audio at the company.

WINGStand is an upcoming accessory that connects your iPad or iPhone to your Apple Wireless keyboard in any orientation.

Apple has confirmed a minor recall of Verizon iPad 2s after numerous reports that iPads were being called back to the company.

Apple is yet again hiring an iOS Maps Application Developer to 'add new and innovative features'

Apple today announced financial results for its fiscal 2011 second quarter ended March 26, 2011.

It seems that Apple will now let you setup your AirPort Extreme/Time Capsule base stations from your iOS 5 device.

Apple today announced its new subscription service available to all publishers of content-based apps on the App Store

Apple will unveil its new cloud service codenamed 'Castle' at WWDC 2011

Apple is looking for an iOS Maps Application Developer to help it 'radically improve' maps and location services on its iDevices.

Apple today released Final Cut Pro X, a completely redesigned version of its professional video editing software.

Taiwan-based PCB suppliers have cut their quotes for the quarter by 10% for orders placed by Apple

John Herbold, Senior Product Manager of iCloud at Apple, has left the company.

Apple has announced it will hold its Second Quarter Results Conference Call on Wednesday, April 20th.

Apple is being sued for alleged racial discrimination perpetrated by Apple Store employees at the New York City Upper West Side store.