In a lengthy interview following Apple's past down quarter, Apple CEO Tim Cook and SVPs Eddy Cue and Craig Federighi discuss how Apple handles obstacles and continues to improve.
Intel has posted a 'social experiment' ad in which the company tricks Apple customers into thinking the latest Intel powered products are Apple innovations.
Apple has officially announced that it's agreed to acquire the subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software.
The shift of production capacity out of China will happen faster than most anticipate as Apple suppliers race to exit the country, says AirPods manufacturer GoerTek Inc.
Apple claimed it had less than 20 million Apple TV+ subscribers as of July 1st allowing the company to pay behind-the-scenes production workers a lower rate.
A new rumor details major hardware changes for the 2026 iPhone 18 Pro, including a variable aperture camera, a smaller punch-hole, and a transparent back design.
Apple's next iPad Pro will reportedly add a second front-facing camera, making Face ID and video calls work better in both portrait and landscape modes.
Apple is considering the creation of a new subscription service bundle that would offer customers access to original TV shows, Apple Music, and magazines.
Apple has seeded developers with the first release candidate of watchOS 7.3 featuring a new Unity watch face, Time to Walk for Apple Fitness+, and more.