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Apple is expected to break sales records during this holiday quarter but shortages threaten to undercut what could be the company's biggest quarter ever.

Apple has revealed which Apple Stores will be selling the gold Apple Watch Edition models.

Apple has announced 'Tech Talks 2021', a series of over 100 live online sessions taking place October 25 – December 17.

Apple CEO Tim Cook has sent an internal memo to company employees revealing that they will be eligible for a 50% discount on the Apple Watch.

Apple has released tvOS 12.2.1 for the Apple TV.

Apple posted a new ad for its Apple Fitness+ service today entitled, 'Welcome to the Club'.

Production of Apple's rumored AR/VR headset has been delayed until the end of 2022, according to a new report.

Apple has just released an updated MacBook Pro with faster 8th- and 9th-generation Intel Core processors, bringing eight cores to MacBook Pro for the first time.

Apple's iOS 9 Maps application will only support transit directions a limited number of cities at launch.

Apple has released the first public betas of iOS 16.4, iPadOS 16.4, tvOS 16.4, and watchOS 9.4.

Administrative Law Judge Cameron Elliot of the International Trade Commission (ITC) has issued an initial determination finding that Apple has infringed AliveCor patents.

Apple's official silicone MagSafe case for the iPhone 15 in orange sorbet is on sale today for 80% off.

Apple is planning its first major redesign to the iMac since 2012, coinciding with the shift from Intel processors to its own Apple Silicon.

Apple is facing pressure from Tidal's music streaming service to secure exclusives for its upcoming music streaming service. Kanye West's upcoming album is rumored to be connected to Apple Music's launch later next month.

Apple has updated its website to reflect the 30 or so new banks and issuers that support Apple Pay

Images of a new diagnostic dock for the Apple Watch Series 7 have surfaced in regulatory filings.

Apple has released a new firmware update for AirPods Pro 2.

Meta has declined to sign the EU's new AI code of practice, calling it an overreach that threatens innovation.

Popular Apple analyst Ming-Chi Kuo has left KGI Securities and may no longer focus on Apple in the future.

Apple held talks with EV startup Canoo last year but ultimately those talks fell apart, according to a new report.

Amazon has rolled out Alexa+ across the U.S., giving Prime members free access to its new AI-powered assistant on Echo devices, mobile, and the web.

Apple has shared an official trailer for 'Dope Thief,' a new eight-episode crime drama executive produced by Academy Award nominee Ridley Scott.

Samsung has announced that starting today all 2019 Samsung Smart TVs and select 2018 Smart TVs models will gain support for Apple's new TV app and AirPlay 2.

Apple has shared a new ad for the iPhone 15 Pro touting its strong and lightweight 'Titanium' design.

For a limited time, Woot is selling Apple Vision Pro for $150 off plus free shipping for Prime subscribers.

Apple has quietly released a new build of iOS 17.4.1 and iPadOS 17.4.1 to all users.

In an exclusive Q&A with Fast Company, Apple CEO Tim Cook discusses the upcoming Apple Watch, how Steve Jobs informs Apple's future, and how Apple lives "outside the box."

Apple's upcoming watchOS 9 software update will recalibrate the maximum battery capacity of the Apple Watch Series 4 and the Apple Watch Series 5.

Apple's AirPods Pro 2 with USB-C charging port are on sale for just $168.99 today, their lowest price ever!

Epic Games and Google have reached a settlement in their antitrust lawsuit, proposing to open the Play Store and allow alternative payment options.

Apple has stopped signing iOS 16.6, preventing users from being able to downgrade or restore to that firmware version.

Apple CEO Tim Cook has released a statement calling the new 'Haunted Empire: Apple After Steve Jobs' book 'nonsense'.

Apple has released Xcode 14 beta 2 to developers for testing.

Apple has seeded the first watchOS 2.2.2 beta to developers for download and testing. Apple released the second tvOS 9.2.2 beta for developers as well.

Apple is planning to launch a new M4 MacBook Air by March at the latest, according to a new report.

Apple has officially released macOS Sequoia 15 for download.

Apple has announced a new faster MacBook Air with a scissor switch keyboard, double the storage, and a lower starting price of $999.

The Apple TV 4K with 64GB of storage is on sale for 25% off today.

Apple employees say the company's retail stores have become an 'exercise in branding' and no longer service customers well, according to a Bloomberg report.

Apple has seeded tvOS 12.3 Beta 5 and watchOS 5.2.1 Beta 5 to developers for testing.

Apple has officially unveiled iOS 12 with Group FaceTime calling, Memoji, Siri Shortcuts, and more.

Apple has seeded the first release candidate of iOS 16.7 and iPadOS 16.7 to developers for testing.

Apple is preparing to unveil a 20 - 40% thinner Apple Watch as early WWDC in June.

Alongside his latest video of Apple Park, pilot Duncan Sinfield warns that Apple may soon cutoff access to drones completely.

Apple has begun transitioning to in-house power management chips, reducing its order for chips from Dialog Semiconductor by 30%.

Apple may offer personalized engraving services for the Apple Watch just like it does for the iPod and iPad.

Apple has released Apple Releases Safari Technology Preview 163 for download.

Apple is now offering free repairs of 42mm Apple Watch Series 2 models with swollen batteries.