Apple is in talks with suppliers to boost MacBook Neo production as the $599 laptop outpaces sales targets despite rising component and material costs.
Apple's smartphone shipments in Latin America grew 8% year over year in Q1 2026, driven by strong iPhone 17 Pro Max demand and the launch of the new iPhone 17e.
A new report claims Alan Dye's exit is the 'best news in decades' for Apple. New design chief Stephen Lemay is expected to prioritize function over form.
Apple has announced a Global Close Your Rings Day on April 24, encouraging Apple Watch users to complete all three Activity rings to earn a limited-edition award and animated stickers.
Vevo is reportedly working on an Apple TV application that will show a 24/7 music video channel. There will be advertisements made specifically for the TV
Apple has released a new MacBook ad aimed at college students, featuring students across multiple disciplines working through challenges and creative projects.
Apple's upcoming smart glasses will reportedly support hand gesture controls and use a dual-camera system for input and capture, with a launch targeted for 2027.
Apple has announced watchOS 10, a milestone update for Apple Watch featuring redesigned apps, a new Smart Stack, additional watch faces, new cycling and hiking features, and tools to support mental health.
Apple has officially unveiled the AirPods Max 2, featuring the H2 chip, USB-C, lossless audio support, improved noise cancellation, and Live Translation.
Apple has released the fourth developer betas of iOS 26.5 and iPadOS 26.5, continuing tests for RCS encryption, Maps updates, and EU interoperability changes.
Industry analyst Horace Dediu explains why Apple's refusal to match the $650 billion AI server spending of its rivals could be a brilliant corporate move.