Apple has officially unveiled its new Apple Watch Ultra 2 smartwatch featuring performance updates, a new double tap gesture, and carbon neutral options.
Apple Senior Vice President of Internet Software and Services Eddy Cue revealed that the company is 'completely all-in' on original content in a SXSW interview with Dylan Byers.
Apple has released a new extended version of its AirPods Pro 3 commercial starring Vini Jr., letting viewers hear the full soundtrack behind the World Cup ad.
Apple grew iPhone sales in the U.S. during Q1 2026 despite a broader smartphone market decline, fueled by strong iPhone 17 demand and delayed Samsung launches.
Apple has officially unveiled its next generation iPhone 16 Pro and iPhone 16 Pro Max featuring larger display sizes, pro camera features, improved graphics, and an A18 Pro chip.
Apple hosted hundreds of U.S. manufacturers at Michigan State University for its first Manufacturing Academy forum focused on AI in supply chains and factory operations.
A federal appeals court has ruled in favor of Apple, rejecting AliveCor's antitrust claims that restricting access to Apple Watch heart rhythm data stifled competition.