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Apple's new TV commercials that emphasize the company's corporate philosophy are a flop with viewers.

Parallels has announced official support for running Windows 11 Pro on Apple Silicon Macs and launched a limited time promotion on Parallels Desktop 18.

Apple has named Carol Surface its first ever Chief People Officer

Apple has released macOS Ventura 13.3 beta to developers for testing.

Apple has seeded tvOS 16.4 beta to developers for testing.

Apple has revealed that 72% of iPhones are running iOS 16 and 50% of iPads are running iPadOS 16.

Apple has unveiled the official trailer for "Tetris," an Apple Original Film starring Taron Egerton.

Apple has unveiled the official trailer for 'Extrapolations', a stud-studded drama from writer, director, and producer Scott Z. Burns.

Apple is planning to drop its industrial design chief role following the departure of Evans Hankey, according to Bloomberg.

The Apple Watch Ultra is on sale for $69.01 off today!

Apple has released macOS Ventura 13.2.1 for Mac.

Apple has officially released iOS 16.3.1 and iPadOS 16.3.1 for the iPhone and iPad.

Apple has chosen to live stream the WWDC to Apple TV

Apple has unveiled its next generation M2 Pro and M2 Max chips featuring a more powerful CPU and GPU, up to 96GB of unified memory, and industry leading power efficiency.

Apple is discounting its latest iPhones by more than $100 in China, an unusual move for the company.

Apple has released Apple Releases Safari Technology Preview 163 for download.

Early reviews of Apple's new M2 and M2 Pro Mac mini have been posted ahead of its release tomorrow.

Apple announced today that it has surpassed two billion active devices worldwide.

Apple has announced that the third season of its hit comedy series Ted Lasso will debut on March 15, 2023.

Apple could be close to reaching an agreement with Time Warner Cable to bring the TWC App to the Apple TV

Apple has announced that starting with iOS 16.4 beta and iPadOS 16.4 beta, Web Push is supported for web apps.

Filings with the SEC reveal that Apple executives Jeff Williams and Bruce Sewell cashed in tens of thousands of shares of Apple stock on Monday.

Apple has updated its Support app for iOS with three new languages and one hundred and eighteen more regions.

Apple has released macOS Big Sur 11.7.4 and Safari 16.3.1.

Apple has shared two new clips for 'Hello Tomorrow!', its new dramedy series starring Billy Crudup.

Apple is still working to bring reverse wireless charging capabilities to the iPhone despite the feature not debuting on the iPhone 14.

Apple is developing an in-house replacement for the Broadcom Wi-Fi and Bluetooth chip used by the iPhone.

Apple has aired a second ad for its Apple TV+ streaming service that stars Timothée Chalamet.

Apple is preparing to start mass production of a new HomePod mini 2, AirPods Max 2, and low-cost AirPods in the second half of 2024 at the earliest.

Apple reached its highest-ever global smartphone shipment, revenue, and operating profit share in 2022.

Apple has dropped the trade-in value of various iPhone, Mac, Apple Watch, and Android phone models.

Apple has shared a new ad for the iPhone 14 entitled, 'Long nights. Longer battery life.'

Check out this concept design for an iPhone Ultra that is inspired by the new Apple Watch Ultra.

Apple ad guru Lee Clow, Chairman and Global Director of TBWAWorldwide, reveals some tidbits about Steve Jobs and why he thinks Jobs named his computer company Apple.

Apple has announced earnings for its fiscal 2023 first quarter ended December 31, 2022.

Apple has shared a new 'Privacy on iPhone' short film entitled, 'A Day in the Life of an Average Person's Data'.

Apple has released HomePod Software Update 16.3.2, fixing an issue where asking Siri to control smart home devices may fail.

Apple's new 2022 M2 12.9-inch iPad Pro is on sale for 50% off today!

Starting Monday, January 9, Apple is adding Kickboxing to its Apple Fitness+ service, alongside other enhancements.

All eyes will be on Apple and CEO Tim Cook going into the 'Tech Super Bowl of Earnings' this week.

Apple has added support for paying with Paypal to the German Online Apple Store suggesting this feature might be coming to other countries as well.

Apple has unveiled the official trailer for 'Liaison', a new French and English-language thriller starring Vincent Cassel and Eva Green.

Apple has posted a new video ad entitled 'Designed By Apple: Intention' for viewing.

Apple's new AirPods Pro 2 are back on sale for just $199.99 today!

Here's a summary of the best Apple deals we've spotted ahead of Christmas 2022.

The 2021 Apple TV 4K with 64GB of storage is on sale for $99.97 today!

The cross platform Transmission Bit Torrent client has announced the release Transmission 4.0.0, a major release with many new features including native support for Apple Silicon.

Conflicting rumors have surfaced this week regarding Apple's plans for a future foldable device.